Porsche Classic Experience
Legendary car manufacturer Porsche renewed its classic line with the creation of Porsche Classic and was looking to activate sales and service to its largest customer audience.
What We Delivered:
Understanding the cultural landscape of the Porsche enthusiast market in California the ID team tapped into the passion of the audience creating an invitation-only event tied to Monterey Car Week. The curated experience included hotels, culinary experiences, and a legendary rally route along the Pacific Coast Highway on its return to Southern California. The money can’t buy experience was a resounding success for Porsche Classic.
Content Creation, Event logistics & Execution, Ideation & Strategy, Media Relations, VIP & Influencer Relations