Pirelli x LA Dodgers
Project Ask:
Develop a campaign for 100+-year-old Italian brand Pirelli to connect with the largest customer market in the world by connecting to America’s past time – Baseball.
What We Delivered:
By identifying Southern California as the target market the ID team recommended a partnership with the Los Angeles Dodgers. The partnership and campaign were multi-channel including on-site activation bringing an F1 race car wrapped in Dodgers livery as a photo-opt activation throughout the season. ID’s team also worked directly with Pirelli to build the “Power Is Nothing Without Control” tagline and activation. The tagline and campaign took a premium location in the bullpen.
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Client
Pirelli
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Tags
Content Creation, Ideation & Strategy, Media Relations, On-site Activation
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![Kenley Jansen for The ID Agency + Pirelli](https://www.theidagency.com/wp-content/uploads/2020/10/Kenley_Jansen-1.jpg)