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Automotive Featured

Hot Wheels Legends Tour

Project Ask:

Build and execute a family friendly consumer campaign to support the 50th Anniversary of the Hot Wheels brand.

What We Delivered:

The one-time event morphed from a single celebrator event to an 18-city traveling roadshow in partnership with Walmart stores across the country in 2018 and 2019. For 2020, the roadshow turned digital for an 8-show schedule streaming around the globe.

From ideation, national tour logistics, on-site show management, celebrity and influencer management, vehicle and judges procurement the ID Agency has been involved in every aspect of the campaign now in its third season for Hot Wheels.

  • Client

    Hot Wheels

  • Tags

    Campaign Reporting, Car Procurement, Celebrity & Influencer Management, Logistics, Media Relations, On-site Show Management, Partnership Brand Integrations, Sponsorship Management, Strategy & Execution

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