Gears of War 5 Launch Event

Project Ask: 

To celebrate the latest launch in the epic gaming saga Gears of War 5, the gears team looked to access new audiences outside of the core gaming communities with a focus on Lat X.

What We Delivered: 

The ID Agency plugged into the Gears of War 5 North American launch event as one of the key locations was Los Angeles, the team assisted in the venue selection at the cultural epicenter in downtown called the Container Yard. The ID team delivered a curated tattoo artist installation for attendees, specialty commemorative livery, LA-based media outreach, and social media content.