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Fueling Lifestyle Moments

Project Ask

Reach beyond the traditional customer base while maintaining its reputation for quality and flavor.
A man in a black shirt, dark pants, and a baseball cap is mid-swing with a golf club on a bright green course. Behind him, a white flag with red text stands vertically, and residential houses with red-tiled roofs are visible under a clear blue sky.

Client

El Pollo Loco

Location

Los Angeles, CA

Deliverables

Experiential Activation. Influencer Marketing. Talent Management. Dining Event Planning. Packaging Design.
Tags
White text logo that reads "El Pollo Loco" on a transparent background.
IDA_Logo_white-01.webp

Our Role

ID Agency demonstrated its expertise in strategic event marketing through two high-impact activations that positioned El Pollo Loco's signature fire-grilled chicken as the perfect complement to premium lifestyle events. Through innovative partnerships with HypeGolf and Woodapalooza, ID Agency transformed traditional food service into memorable brand experiences that introduced EPL's portable, better-for-you menu offerings to new, highly engaged audiences looking for healthy alternatives in fast-casual dining.

The Challenge

El Pollo Loco needed to reach beyond its traditional customer base while maintaining its reputation for quality and flavor. In a landscape of standard event catering, EPL required an innovative approach that could:

  • Introduce their signature menu to new, premium audiences

  • Showcase menu versatility in unexpected venues

  • Create shareable food moments that drive organic social content

  • Transform quick-service perception into lifestyle-forward positioning

  • Build brand affinity with health and lifestyle-conscious consumers

A close-up shot of multiple black take-out containers with clear plastic lids, arranged on what appears to be a table covered in dark fabric. Inside each container, food items are visible, often wrapped in white paper. Many of the clear lids feature an orange-red circular logo with a cartoon-like character or design. The background is softly blurred, showing hints of green, suggesting an outdoor setting.
A smiling woman is seated in the passenger side of a black golf cart, holding a small white paper bag labeled "Papa D's." She is wearing a light blue polo shirt with yellow accents, a dark skirt, a white baseball cap, and white athletic shoes with yellow socks. Her left hand gestures towards the bag. To her right, partially visible, another person is seated in the driver's seat, looking down. The background is a blurred, dry, grassy landscape, suggesting a golf course setting. The golf cart has the number "21" visible on its side.

The Solution

ID Agency developed a strategic event marketing approach targeting two distinct but influential communities through elevated food experiences:


HypeGolf Invitational

  • Custom-designed lunch boxes featuring signature items

  • Strategic course placement maximizing social sharing opportunities

  • Premium branded moments integrating food with golf lifestyle

  • Influencer engagement generating authentic content

Woodapalooza Fitness Expo

  • VIP dinner service elevating quick service to a premium experience

  • Customized high-protein menu resonating with the fitness community

  • Large-scale execution maintaining food quality and presentation

  • Strategic alignment with a health-conscious audience

A group of men are standing on a sunny golf course, some holding golf clubs, with a white tent in the background. The tent has "El Pollo Loco" branding on it, and two people are visible inside or behind it, possibly manning a booth. To the left, a man in a black shirt and white shorts is looking towards the left. In the center, a man in a black vest and white shorts is standing with a golf club. To the right, three men are standing together, one in a green shirt, another in a white shirt with a vest, and the third in an orange cap and vest. Houses and trees line the distant background under a partly cloudy sky.

The Results

HypeGolf Invitational: Elevating Course Cuisine


ID Agency reimagined golf course dining through strategic activation, turning El Pollo Loco's portable menu into a premium experience. By positioning signature items at two key course locations, the team created Instagram-worthy moments that generated organic social content while introducing the brand to golf enthusiasts.


Impact Metrics:

  • 200+ influential attendees served

  • 216K views on Instagram Reel

  • Notable influencer engagement, including lifestyle creators @_elisapark_, @jaroddeanda, @louievito

  • Significant social sharing from the golf community

  • Premium visibility through branded course integrations


Woodapalooza: Premium Protein Partner


ID Agency positioned El Pollo Loco as the ideal protein source for fitness enthusiasts through an elevated VIP dinner experience. The customized menu highlighted EPL's commitment to quality ingredients while introducing the brand to a new health-conscious audience.


Impact Metrics:

  • 500+ VIP attendees

  • Custom high-protein menu offerings

  • Strong engagement from the fitness community

  • Positive brand sentiment from a health-focused audience


Overall Results:


The dual activation strategy demonstrated ID Agency's ability to introduce El Pollo Loco to new audiences through innovative event experiences:


Reach & Engagement:

  • 700+ direct premium audience connections

  • 200K+ social media impressions

  • Significant earned media value

  • Cross-community brand exposure

Brand Impact:

  • Successfully reached new audience segments

  • Elevated quick-service perception

  • Established lifestyle brand credentials

  • Created authentic community connections

The success of these activations established a blueprint for reaching new audiences through strategic event marketing. The ID Agency demonstrated how innovative partnerships can transform traditional quick-service offerings into premium lifestyle experiences. Through careful curation and flawless execution, ID Agency helped El Pollo Loco transcend category perceptions and become a legitimate lifestyle brand partner.

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