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Carbon Revolution

Performance through low weight is a mantra repeated throughout the automotive industry. And while manufacturers strive to save weight wherever possible to improve efficiency and dynamics, there is still one area largely unexplored: the arena of lightweight wheels.

While many carmakers and wheel specialists have explored lightweight alloys and production techniques, it is only with a material like carbon fiber that true savings can be found.

Production is currently aimed at high-performance vehicles such as the Audi R8, McLaren MP4-12C / 650S, Lamborghini Gallardo, various Porsche 911 models, BMW 1M/M3/M4 and Nissan GT-R (R35), although more applications are under continuous development.

The benefits of lightweight wheels are numerous and wide ranging, improving everything from acceleration to cornering precision, braking performance, suspension action and even fuel economy.

The many benefits, including some of the advanced engineering involved in the development of the Carbon Revolution CR-9 Wheel, can be discovered at

The website outlines the advantages of lightweight wheel technology in depth, and also includes a news photo/video gallery of high-performance cars fitted with the Carbon Revolution CR-9 Wheel.

Additional material on the site includes video of the manufacturing process of How It’s Made shot at their manufacturing facility in Geelong, Australia.


Services Rendered: Public Relations, Web Development, Creative, Marketing Consultation, Social Media

  • Client

    Carbon Revolution

  • Tags

    Creative Direction, Marketing Consultation, Public Relations, Social Media, Web Development

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