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Pirelli is among the main tire makers globally, leader in the Premium segment with high technological content. Since their foundation in 1872, Pirelli has reached a commercial presence in over 160 countries and we have 22 manufacturing facilities on four continents and 38,000 employees.
Having been involved in motor racing since 1907, Pirelli is currently the single tire manufacturer for Formula 1™ for the 2014-2016 championship seasons and for the World Superbike Championship. This is an important challenge in terms of technological innovation and is a key means of promoting the Pirelli brand.
The excellence of the products, the popularity of the Pirelli Calendar, the prestigious involvement in Formula 1™ and their involvement in the fashion industry all contribute to the success of the Pirelli brand throughout the world.