2016 Brembo Media Event During MotoGP Race At Circuit of the Americas
To promote Brembo’s dominance at the highest level of motorcycle racing, ID Agency organized a media presentation around the MotoGP race at Circuit of the Americas in Austin, TX. Guests would include motorcycle and motorsport media as well as influencers, VIPs and Brembo’s US distributor, TAW.
Guest were treated to a engaging presentation by Roberto Pellegrini and Davide Acerbis from Brembo Italy. The event took place in the informal and engaging atmosphere of The Backspace restaurant in downtown Austin.
Brembo North America prepared a technical presentation with company background for the invited media guests. The presentation was created by Brembo North American but modified and updated by ID Agency. In total, the presentation lasted approximately 50 minutes. It encompassed highlights of Brembo’s MotoGP racing, MotoGP to Formula One comparison at COTA, technical details of the track conditions as well as product offerings and racing heritage.
At the conclusion of the event, each guests was given a gift bag, which included a copy of Unstoppable by Senza Freni, a Brembo T-shirt and hat, thumb drive, stickers kit, press release and Track data sheet.