Formula DRIFT and BlackVue Sign Three Year Presenting Sponsorship Agreement
Long Beach, Calif. – February, 17, 2016 – Formula DRIFT has announced a new partnership with South Korean based technology company Pittasoft Co., Ltd., owners of the leading dashboard camera brand BlackVue. The three-year agreement names BlackVue as the “Presenting Sponsor and Official Dashcam” for the Series.
“This new partnership with BlackVue poses very interesting developments for the series,” said Jim Liaw, president and co-founder of Formula DRIFT. “BlackVue has chosen Formula Drift to be a key partner as it expands its operations in the US. They will leverage the full marketing potential of the series to educate the consumer about the value of dashcams and their cutting edge technology. We are very excited to get working with this new partner and look forward to many more developments over the term of this deal.”
Dashboard cameras have become an integral part of aftermarket automotive upgrades in most parts of the globe and the US is the slated for prime growth in this category. Drivers want the ability to have a video record of traffic accidents, police interactions, and fun moments behind the wheel that only a dashcam can provide. The ‘Always On’ nature of a dashcam combined with the ‘Internet of Things’ (IoT) technology from BlackVue’s Over The Cloud system enables in-app viewing of any networked dashboard camera.
“We are dedicated to providing the ultimate vehicle video protection, as well as the possibility for drivers to keep an eye on their car from anywhere with their phone”, said BlackVue founder and CEO, Hyunmin Hur. “As such, we found Formula DRIFT as the perfect venue to connect with car enthusiasts. Plus, motorsports don’t get any cooler than that. We can’t wait for April!”
The first round of the 2016 season kicks off in less than two months. Tickets are now available for Round 1: Streets of Long Beach on April 8-9, including reserved seating, 2-day ticket packages, and VIP tickets. Tickets can be purchased through www.formuladrift.com, Ticketmaster outlets, and the Long Beach Convention Center box office.
For more information visit: www.formuladrift.com and find Formula DRIFT on Instagram, Facebook and Twitter. Tune into Formula DRIFT on CBS Sports and check your local listings for airtimes.