Winery and Kawasaki Mule Event in Paso Robles
Last week, The ID Agency enjoyed the opportunity to join Kawasaki up in California’s central coast at one of the most picturesque wineries in the area. After months of preparation, our PR team, along with Kawasaki’s team, put together an event that gave journalists the opportunity to ride the all-new Kawasaki MULE PRO-FXT on the 14,000, tree-laden acres of Ancient Peaks winery.
Journalists enjoyed a healthy amount of ride time up and down the mountainous terrain with each new obstacle bringing a new opportunity to test the capabilities of the Mule. Every journalist commented on how well this new vehicle tackled the terrain. Whether carrying 3 or more passengers, each driver felt the comfortable suspension, powerful motor, and full array of new features on this well engineered vehicle.
In addition to the ride time, ID Agency and Kawasaki took our guests on a memorable zip line tour of the winery. The tour zipped through the trees on the mountains of Margarita Adventures, and professional guides made our zip line event more fun and safe for everyone.
A fun filled event like this wouldn’t be complete without a healthy dose of food-coma. Journalists were treated to a first class dinner in the wine making room at J Dusi Winery. The dinner was catered by one of the hometown catering companies in the area, Cahoots Catering. Spectacular prime rib, salmon, salad, wine, and desserts were found at the table. Needless to say, no one left hungry.
This event was all about the experience of seeing the new MULE PRO-FXT in its intended work environment while also including several fun items on the agenda to spice up the event. Memories were made, photos were taken, and new friends came together in an area of Paso Robles that gives you the small town feel wherever you venture.