Forza Horizon at E3 - The Cars are Coming! This week you may have noticed some exotic cars driving around the streets of Downtown Los Angeles. The ID Agency worked with Microsoft to help activate a launch at this years E3 happening at the LA Convention Center, June 4-7th. Early Monday morning, Forza executives were picked up by a team of women drivers and chauffeured to the Microsoft press event at USC's Galen Center.  During the rest of E3 the Ferrari California, Audi R8 and Lamborghini Gallardo will be giving VIP's and select E3 guest’s rides around the local downtown area.