The ID Agency helps PUMA and UNDEFEATED rev its engines for the 2010 GUMBALL Rally

After two successful partnerships with the Gumball 3000 Rally in 2008 and 2009, PUMA® hits the pavement for round three as the exclusive sportlifestyle sponsor of this year’s rally.  From May 1st through May 7th, the 3000 mile route will kick off in London and stop in Amsterdam, Copenhagen and Stockholm before making the hop across the pond to Boston.  The rally will continue to Quebec City and Toronto before ending in Times Square in New York City.  PUMA will bring its mix of sport and lifestyle to this high-octane road trip with special events and activations along the way.

PUMA will host three cars in this year’s rally.  Team PUMA features actress and award winning recording artist Eve, actor Idris Elba, and The ID Agency helped partner PUMA with a special 3rd entry, Team UNDFTD. Team UNDFTD is comprised of James Bond, sneaker and street style influencer and co-owner of the legendary sneaker shop and his co-pilot Fredy Vegas.  Team UNDFTD is piloting a very special car that was chosen to match the theme of the limited edition PUMA shoe. The RTR Mustang is built by Classic Design Concepts and is a street legal Mustang that could also double as a track car. PUMA and UNDFTD will also release a limited edition Comp-Star-Gumball 3000.  These special shoes will be on sale at UNDFTD’s Los Angeles stores on May 10th, check their site for Gumball 3000 rally updates and information on the shoes.