KROQ and REBEL8 take to the streets
KROQ, the world famous alternative rock station based in Los Angeles is mostly known for breaking great new bands. But they are also known for the legendary stickers that are released every summer. The ID Agency has worked KROQ on special projects and teamed up with their marketing department to take their summer sticker program to new heights.
ID brought in fashion label and client REBEL8 to create an entire new look and feel for the radio station that included staff apparel, the promotion street team vans, and their annual sticker. This one of a kind sticker is hitting the streets this week, fans can pick them up at any local Del Taco location. The stickers are part of a promotion that includes the band Paramore, Honda, Del Taco and REBEL8.
The summer promotion is guaranteed to be a success with the combination of these leading brands and the artwork of REBEL8. Enter to win the 2011 Honda CRZ, tickets to see Paramore and some REBEL8 gear by visiting http://apps.kroq.radio.com/PortalPages/KROQ_Del_Taco_Sticker/index-kroq.html