NOS Energy Drink takes over E3 and the future of FORZA Motorsport is revealed

The E3 Expo always makes a big impression every year in Los Angeles and The ID Agency continually creates new ways for our clients to showcase their brands during E3 week. This year NOS energy drink became the official energy drink of the E3 Expo and the NOS team was on hand to give away a customized 2010 Nissan 370Z. NOS partnered with EA’s Need for Speed “Shift” and held a contest where over 10,000 people entered and only 5 winners were chosen to come to LA and compete to win this special car built by Chris Forsberg Racing.

The final contest was held in the NOS booth and our host Milynn of “Like Totally Awesome” declared the winner to be Robert Waddell of South Carolina with a lap time of 1:54 seconds.

Meanwhile back at the ID Agency studio a top secret event was held on Wednesday night of E3 week. ID opened its doors to Turn 10 Studios, creators of the very successful “Forza Motorsport 3” for a special event to reveal the future of FORZA. Guests included automotive media, VIP’s, pro-racers, and other special guests. And everyone was treated to a glimpse of the future when they took their turn to experience Microsoft’s new gaming technology called KINECT. On display where 2 special cars, a Novitec Rosso tuned Ferrari F430 Scuderia and a Spyker C8 Laviolette. But even these impressive cars weren’t a match for the awe-inspiring gameplay of FORZA on the KINECT system. Keep an eye out for more information about FORZA and KINECT by checking out