NOS Energy Drink Enters the Gaming World

Photobucket The video game industry has seen tremendous growth over the past few years, and so has the energy drink category. It is no coincidence that these two industries merged at this years E3 convention in Los Angeles CA. The ID Agency integrated NOS Energy Drink into the world of video games in a new and authentic way. The NOS Energy Drink Gaming lounge was developed to let E3 convention goers have a home to relax outside the convention center.

Photobucket This special venue was open for three days during E3 week and featured a lounge type setting with live DJ sets, catered food and drinks, show cars and gaming stations featuring some of the latest racing titles. The concept was developed by The ID Agency and NOS Energy Drink and was a big hit at this year's convention, but this marks the beginning of NOS Energy Drink's venture into the virtual racing world. For more information on NOS Energy Drink's work in the video game industry please visit