Famous Stars and Straps Razor Rob Media Day

The ID Agency held a media day at Ultimate Training Center in Huntington Beach to promote the upcoming WEC fight for Razor Rob McCullough. The media members were invited to watch Rob’s training session and then received personal one-on-one time with the fighter for their interviews. Media that attended included the OC Register, DUB magazine, Fatlace, and Que Pasa Vegas. Las Vegas Sports Magazine interviewed Rob at the Palms Hotel as well a couple days before his fight. Photobucket

The media day and follow-up interviews have been successful in spreading the word about Rob’s return to the ring and the signify his alliance with the Famous Stars and Straps clothing brand. The clothing can be seen in all of the photos within the articles. The media outreach was very targeted and strategic with both print and online coverage with a local and national reach.