Famous Stars and Straps at MAGIC
Famous Stars and Straps presented their latest collections at the 2009 MAGIC convention. The brands included Famous Stars and Straps, Expensive Taste, Wild Ones, and Rogue Status. Each brand showcased to preview the upcoming line of apparel. The Rogue Status section featured their Scion drift car that they took on the Gumball rally earlier this year, the Wild Ones featured comic book inspired graphics, and Expensive Taste was highlighted with rapper Paul Wall at the booth each day. Famous Stars and Straps made the debut of their summer line of board shorts, sandals, and even beach towels, while introducing both a juniors and female collection completing the lines of apparel for the brand. A live DJ set at the booth was held each day by some of the hottest DJ’s in the scene including DJ Spider and Marshall Barnes. A live graffiti / art piece was created as well within the booth that showcased the various brands under the Famous Stars and Strap umbrella.
Adding to the excitement Famous Stars and Straps hosted a party at the booth during the tradeshow that had the infamous Alchemist spinning and drinks provided by Heineken. This special event succeeded in creating a buzz at MAGIC among key sales associates, sales accounts, and the media. Special guest appearances ran throughout the day including the Famous Stars and Straps skate team, stunt bike team, and MMA fighter “Razor” Rob McCullough.
To make sure the excitement continued through to the evening, Famous Stars and Straps hosted a party at the Palms hotel within club Rain. The special event was the talk of the evening with an all-star DJ line-up consisting of Mixmaster Mike (Beastie Boys), DJ Jazzy Jeff, and DJ Premier. The entire Famous Stars and Straps team was in attendance among the hundreds of other attendees.
The ID Agency brought in key media outlets including Complex, Antenna, and Skinnie magazine and introduced them to the Famous Stars and Straps brand, apparel, and athletes.