The ID Agency was engaged by Audi to help their Audi Collection line (accessories and merchandise) gain awareness and visibility among lifestyle and automotive influencers as well as media. ID managed and oversaw the partnership with Period Correct that created a line of limited edition product. The goal was to drive traffic to Audi dealerships for consumers to purchase pieces from this collaboration.
ID produced the launch of the Audi x Period Correct Quattro S1 clothing collection at Period Correct in Costa Mesa, CA. Members of the automotive, fashion and lifestyle media mixed with Audi dealers who were invited to preview the limited edition capsule.
Services: Identify & procure collaboration partner (Period Correct), PR & Marketing Strategy, Launch Event Production, Design and production of the line
Audi x Period Correct Collection
Audi x Period Correct Launch Event