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Lamborghini Announces Production Of The New Special Series - The Aventador LP 700-4 Pirelli Edition

Partners In Innovation

Automobili Lamborghini and Pirelli celebrated the release of the new Pirelli Aventador special edition in North America, as well as their historic 50 year partnership, at the exclusive 'Partners in Innovation' cocktail reception last night. Media and VIP guests were welcomed by Automobili Lamborghini President and CEO, Stephan Winkelmann, who unveiled the highly anticipated Lamborghini Aventador LP 700-4 Pirelli Edition and spoke of the great partnership between Lamborghini and Pirelli over the years - from the first collaboration on the 350 GTV, through to the Miura and the Aventador and Huracan today, as well as their motorsports affiliation for the (Lamborghini Blancpain Super Trofeo series, equipped by Pirelli P Zero tires.

Mr. Winkelmann was joined on stage by Alessandro Farmeschi, Automobili Lamborghini America COO, and Pierluigi Dinelli, Pirelli NAFTA CEO and Chairman.

Held at Cedar Lake Dance Company, the industrial style space was transformed into a museum to showcase the two iconic brands' partnership and contribution to high end car culture and style over the past 50 years; featuring a curated display of a large timeline, wheel and tires, vintage advertisements, a motorsports themed section and samples of their technology and fashion collections. Black was the predominant color for the chic, dark setting, fitting for the elegance and luxury for which Pirelli and Lamborghini are known and also to highlight the white Pirelli Aventador edition on display. Italian inspired canapes and cocktails were served by The Little Owl team.

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