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Forza Motorsport 5 Launch at E3 2013

The ID Agency helped to launch the new Forza Motorsport 5 title on the new XBOX One console during the 2013 Electronic Entertainment Expo (E3). The agency assisted with the planning and production of a special event that included invites to media and automotive influencers, sourcing of display vehicles, creation of Forza Motorsport 5 swag and apparel and custom decals placed on various display and executive transportation vehicles. A collection of exotics from a Nurburgring edition Lexus LF-A, Lamborghini Aventador and a host of modified show vehicles built by automotive tuners were put on display during the event. Each vehicle received custom vinyl decals for maximum exposure for the brand along with extra executive car service Audi’s, McLarens and the star car McLaren P1 that was on display within the Microsoft booth with the convention center. Additionally, two drivers were coordinated to drive McLaren MP4 Spiders throughout the week to give rides to Microsoft execs.

Promotional Forza Motorsport 5 t-shirts, hats, stickers, lanyards and tote bags were designed and produced as gift bags to distribute to event attendees. Double-sided cards and license plate inserts were also created for the event.

Photography and videography was collected by the ID Agency to capture the highlights from the event.

In addition, the agency coordinated and invited media guests to attend a special media tour of the Microsoft booth and see the game firsthand leading to media coverage and reviews for the brand.

Overall, the activation proved successful leaving last impressions for the attendees and having gained automotive media attention through a highly competitive tradeshow week.

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