Pirelli Tire North America at the New York Auto Show
For the second year in a row, Pirelli Tire North America made an appearance at the New York Auto Show where the Italian tire manufacturer clinched the JD Power and Associates award for highest original equipment tire customer satisfaction in the truck/ utility category.
The ID Agency executed two media programs during the press portion of the auto show; the first featured a roundtable lunch connecting top editors from Source Interlink and high-level executives from Pirelli. The second was an intimate lifestyle blogger outreach that included a tour of the auto show floor highlighting various original equipment fitments and Pirelli's growth in the North American market.
In addition to the JD Power and Associates award, Pirelli also announced new O.E. fitments for the 2013 Lincoln MKZ and 2013 Cadillac CTS last week. This follows on the heels of Ferrari, Lamborghini and Maserati announcements made at the Geneva Motor Show in early March. Pirelli continues to expand its range with the addition of the Sottozero Serie 3, an ultra-high performance winter tire for premium segment cars with medium to high engine capacity.