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2012 SEMA Show Recap

The entire ID Agency staff headed out to Las Vegas, NV last week for the 2012 SEMA Show. With the majority of our clients being present and showcasing their latest products, here is a brief wrap-up of our week.

Formula DRIFT held their annual press conference in front of a large crowd filled teams, drivers and media. The key topics discussed were a new Tire Manufacture Championship, expanded online and TV exposure, a $25,000 Super Drift Challenge and of course, the 2013 Pro Championship season.

If you're a fan of motorsports, high-end cars, car design and rally racing, then the Pirelli booth was the place to be. Throughout the week, visitors were given the opportunity to get a signed Chip Foose and Ken Block autographed poster while being surrounded by everything ranging from a Formula 1 car to a Range Rover. We'd also like to congratulate Pirelli on their Cinturato P7 All-Season Plus tire winning the SEMA Show New Product Award for Best New Tire.

This year, Brembo Brakes brought out a new product to debut, the Club Racing Kit. This particular package is available for most track oriented vehicles such as the BMW M3, Dodge Viper, Ford Mustang, Subaru WRX & BRZ, Mitsubishi Lancer Evo VIII & IX, Scion FR-S and many Porsche models. If you don't already own one of those cars, rest assured  that more applications will be available in the near future. Brembo Brakes also had a large presence outside of their booth by being displayed on countless vehicles throughout the convention center. Pictured above is the Scion FR-S built by Fatlace that was displayed in Scion booth.

Sanctiond Automotive also had a huge announcement to make during the SEMA Show. Fans and media bombarded the booth as Snoop Lion (aka Snoop Dogg) made his way into the booth to announce that he is now a partner and brand ambassador with Mister Cartoon and Sanctiond Automotive. UFC Fighter Rampage Jackson was just one of the many celebrities that stopped by to take part in Snoop's announcement. This is incredible stride for the brand as they continue their success in the automotive car care world.

Another client of ours that had a huge presence was RECARO Automotive. Just about every booth you'd visit and every corner you'd turn, a RECARO seat seemed to be one of the most popular upgrades to a car. It didn't matter if it was a vintage Porsche or a brand new Scion FR-S, RECARO definitely made their mark. Pictured above are just a few of the many cars that were sporting RECARO. First up is the JP Edition Hyundai Veloster Turbo built by our very own John Pangalinan. Following the debut of this car during Hyundai's press conference, John was awarded Hyundai's inaugural President's Choice award for Best SEMA Hyundai Concept. Congratulations John! The next car you see is the new Vorsteiner Porsche 991 built by BBi Autosport that was actually displayed in the Pirelli booth. Last but not least is the Source Interlink Scion FR-S that also had a set of RECARO seats for added safety and style.

Congratulations to all of our clients on another successful SEMA Show.

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