NOS Energy Drink Enters Into the World of MMA with Georges St. Pierre
The ID Agency took a trip to Montreal to introduce endemic MMA media to NOS Energy Drink prior to their official announcement of their partnership with UFC Welterweight Champion Georges St. Pierre. Media members were given an exclusive look behind the scenes as NOS filmed GSP for future marketing materials. ID managed the media groups, which consisted of local news and the MMA media as they held one-on-one interviews with the champion. MMA is the next arena for NOS as they have been involved with motorsports and gaming. The UFC's "The Ultimate Fighter" reality show is also sponsored by NOS Energy Drink and NOS branding can be seen in the center of the Octagon. Stay tuned for more news on GSP and NOS.