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Bullrun Rally Launches on Hollywood Blvd

The ID Agency supported the PR and sponsorship efforts of this years annual Bullrun rally, Los Angeles to Los Angeles loop, June 22-29th. The event registration started Friday, June 22, at the Andaz West Hollywood followed by a launch party Friday night at Mondrian's Sky Bar Lounge on Sunset Blvd.

Saturday morning was the official rally start as cars lined up on Hollywood & Highland Blvd to take positions on the starting grid. UFC fighter, Rampage Jackson, had the pole position being the first car to receive a route card to the first checkpoint in Pismo Beach.

The ID Agency worked with Sanctiond to become the official car car sponsor of the 2012 rally which included logos on all branded press materials and all rally cars. Each team received a custom designed bag by the help of James Bond of Undefeated, along with a series of full size car care necessities for the rally.

The ID Agency also worked with RECARO in support of their OE manufacturer Ford, to provide a Ford Mustang Shelby GT500 to rally veteran and international designer, James Bond, of Undefeated. James designed the livery for the car and created special edition merchandise that was handed out to fans at each stop along the rally.

We're also busy rallying in this years event with our former SEMA project car, a custom Lincoln MKX designed with the help of James Bond. It includes a keyless safe, surf board rack, wet box, TV and xbox console for playing the latest Forza Motorsport, and much more. Piloting this vehicle is Jennifer Nicole with co-driver and navigator, Mo Satarzadeh, who is also taking photos for this years rally. We wish all the drivers the best of luck in staying out of trouble and having a great time on this years rally. Be safe Bullrunners and GO TEAM ID!

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