PUMA Lean In Episode 1 - Raymond Roker
The first episode from the PUMA Lean In Series featured URB magazine founder Raymond Roker. The ID Agency interviewed Raymond at his home in West Hollywood and followed him as he joined part of the Ducati club for a ride through the Malibu canyon. Raymond opened up about his humble beginnings and how his love and passion for music and the culture surrounding him lead him to starting URB, one of the most influential publications in the music industry. Roker an avid motorcycle rider speaks about what motivates him to ride.