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Pirelli Celebrates the Launch of the 2012 Pirelli Calendar by Mario Sorrenti with Gala at The Armory NYC

Last night, Pirelli celebrated the global launch of the 2012 Pirelli Calendar by Mario Sorrenti with a Gala Dinner at the Park Avenue Armory. Guests enjoyed the black tie affair with Julianne Moore as the Master of Ceremonies and a special performance by Andrea Bocelli, all to be followed by an after party set spun by DJ Samantha Ronson. The ID Agency worked with media outreach to North American media including the NY Times, Gotham, Life and Times to name a few.

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