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UNDFTD x Project Lincoln MKX "Grey" Friday

The ID Agency Project Lincoln MKX took part in Undefeated's "Grey" Friday event at their Los Angeles flagship store. Undefeated is the premier sneaker / fashion boutique and can be recognized for launching the sneaker craze. With features in multiple news outlets, celebrity and professional athlete endorsements, and even mentions in HBO's "Entourage," Undefeated has become a global powerhouse in the fashion world. The "Grey" Friday event saw the release of the UNDFTD x Converse Poorman Weapon Capsule collection. Consumers lined up hours before the store opening to be the first and guarantee that they would receive a pair of the limited edition shoes. The Project Lincoln MKX was displayed in front of the store for the hundreds of consumers and on-lookers and was well received.

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