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Targa Trophy So Cal Challenge 2010

The Targa Trophy Triple Crown Series, North America's premier automotive lifestyle rally event, kicked off with an action-packed day that took drivers on a seven-hour course from Los Angeles to San Diego. The journey took drivers and navigators on an excursion through stunning coastal scenes and deserted back roads testing their driving prowess and navigational skills. The event, which is not a race, but rather a strategical challenge to gain the most points by staying closest to the predetermined Targa Trophy times and mileage was won by Radoslav Kalla in his Lamborghini Gallardo Spyder.

The ID Agency was brought on to handle the PR, media relations, and marketing consultation throughout the event season. Media members were invited to check out both the pre-party and pre-rally activities at the W Hollywood where they were treated to see the collection of participant cars firsthand that included everything from Lamborghini, Porsche, Audi, and even a Novitec Rosso Ferrari F430 Scuderia. The pre-rally activities also included the first SoCalEuro.com CARnival with a collection of the most diverse Euro cars in Southern California.

Another ID client, NOS Energy Drink, became involved as the official energy drink of the Targa Trophy and integrated their brand seamlessly throughout the event. Each rally participant donned a NOS decal on their vehicle and received a gift bag courtesy of NOS Energy Drink. NOS was able to set-up a booth and distribute drinks to all fans that came to the event starting line activities as well as became involved with the main checkpoint in Newport Beach. NOS was able to fuel the extra energy needed to complete the event.

(photography provided by Vincent Guglielmina, Thomas McCallum, Ryan Siu, Mo Satarzadeh, and The ID Agency)

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