Targa Trophy Bay Area Rally Fest Presented By NOS Energy Drink
The Targa Trophy, North America's premiere lifestyle road rally presented by NOS Energy Drink, held the second event of their Triple Crown series this past weekend. The Bay Area Rally Fest featured over 40 sports cars, super cars, exotics, and more taking teams through the Bay Area's coastal, scenic, and back roads for one amazing driving excursion. The event kicked off at the beautiful W San Francisco and ended at the hotel for the awards banquet and after-party.
The ID Agency was on hand to assist with media relations on the rally that included European Car, Import Tuner, Fatlace.com, and Jalopnik.com. IDA client NOS Energy Drink activated in a big way as the official energy drink of the rally and also of the NorCal vs SoCal CARnival held at the W Silicon Valley, which was the midday checkpoint for the Targa Trophy. Hundreds of the best European and JDM rides converged at this car show and showcased their cars to the several hundred fans that came to check out the festivities.
The Targa Trophy is not a race, but rather a strategic driving challenge that calls for both a driver and navigator to stay within a specific Targa Trophy time and mileage. The 7 hour excursion tests the driving prowess and navigational skills of each team and Alex Andonian with his modded BMW 335i came out on top. The Targa Trophy 2010 season will conclude in Las Vegas for a spectacular desert run in November.