The ID Agency - CREATE. COMMUNICATE. BRAND.

CREATE. COMMUNICATE. BRAND.

ID AGENCY SELECTED AS AGENCY OF RECORD FOR GOLD RUSH RALLY

ID AGENCY SELECTED AS AGENCY OF RECORD FOR GOLD RUSH RALLY

The Los Angeles agency will provide marketing and public relations services for the nation’s premiere automotive lifestyle rally

LOS ANGELES, CA, Dec. 15, 2016 – ID Agency, a full-service marketing and communications agency today announced it has been appointed the Agency of Record for the Gold Rush Rally – the premiere automotive lifestyle rally for the United States.

As Gold Rush Rally approaches its ninth event it is regarded as one of the  pre-eminent annual motor rallies held in the United States. The annual event attracts enthusiasts and influencers from around the country, who gather to appreciate the high-performance automotive lifestyle, while enjoying breathtaking routes, five-star accommodations and VIP entertainment throughout the programmed tour.

“We are thrilled to be selected as the Agency of Record for Gold Rush Rally – It’s a brand that engages people who are both adventurous and passionate about cars,” said Victor Carrillo, president and founder of ID Agency. “We’re truly excited to expand visibility and appreciation through our collaboration.”

ID Agency has extensive experience in the automotive and lifestyle industries. It also has wide-ranging relationships within the motorsport industry and with consumer decision-makers, making the relationship a natural pairing. ID Agency will help to bring greater awareness of the upcoming Gold Rush rally to consumers as well as its business plans to potential industry partners and sponsors. It will also work closely with the Gold Rush executive team to curate creative, integrated campaigns and events for multiple audiences.

“Gold Rush is pleased to partner with ID Agency. The team has great vision and a passion for what we’re doing as an automotive lifestyle brand,” said Gold Rush Rally Founder, Ramin Arami.” We look forward to working with the ID team to take our events to the next level.”

The 2017 Gold Rush Rally is set to take place from May 12-20, 2017. The selected route will take place in the western states, commencing in Beverly Hills, with stops in San Francisco, Sunriver, Seattle, Spokane, Jackson Hole and Park City before culminating on the Las Vegas Strip.  

ABOUT ID AGENCY
ID Agency is a leading automotive and lifestyle marketing agency. Based in Los Angeles – the birthplace of contemporary automotive culture and a breeding grounds for street art and action sports – ID cultivates these elements to create campaigns that build and promote authentic brand connections with modern consumers.

ABOUT GOLD RUSH RALLY   
See more of what you’ve been missing at goldrushrally.com

FOLLOW GOLD RUSH RALLY
Facebook.com/goldRushRally
Instagram.com/goldrushrally
@goldrushrally
#goldrushrally

MEDIA CONTACT
Greg Emmerson
PR Director
greg@theidagency.com

Josh Bulrice
PR Manager
josh@theidagency.com

"Shootout @ Old Tucson" Off-Road Grand Prix Tickets Now On Sale

“SHOOTOUT @ OLD TUCSON” OFF-ROAD GRAND PRIX TICKETS NOW ON SALE

Tickets are now on sale for the inaugural Shootout @ Old Tucson, in Tucson, AZ. The April 22-23, 2017 event will attract action motorsports fans from all over the Southwest Region. This event promises to offer outstanding racing, Wild West flare, and entertainment activities for all ages in a family-friendly atmosphere. 

Ticket prices for the two-day event range from $25 General Admission to $72 for Weekend Grand Stand Passes (taxes included).

The Shootout @ Old Tucson race action will showcase some of the world's best drivers in Baja-style off-road racing trucks and UTVs at world famous Old Tucson. The six-tenths-of-a-mile purpose-built dirt track will feature jumps, tabletops and whoops wrapping around the Chapel and a special section through the center of the western town’s Main Street. 

Spectators will appreciate the open pit facilities, where visitors can rub elbows with the stars and take advantage of the numerous driver autograph sessions over the event weekend, as well as a wide variety of vendor booths and sponsor displays. In addition to the action-packed racing and exclusive atmosphere of the Old West, grandstand ticket holders will enjoy a Saturday night concert.

Event partner JW Marriott Starr Pass will be hosting the drivers and making available a limited amount of special priced rooms to event-goers, elevating the fan experience to an unparalleled level. The luxury resort, located near Old Tucson, includes a championship golf course, signature spa, fitness center, multi-level swimming pool with waterfall and lazy river, on-site restaurants, superbly appointed guest rooms and more among the 80,000 square feet of this astonishing venue.

Concert details, travel packages and the full weekend program will be announced early in the year.

Visit their website at speedleague.org for additional event information and to purchase tickets for the Shootout @ Old Tucson.


Follow Speedleague:
Facebook.com/ thespeedleague
Instagram.com/thespeedleague
@thespeedleague
#speedleague


ABOUT SPEEDLEAGUE   
SPEEDLEAGUE  is an international motorsports league recently founded by (Red Bull) Global Rallycross Championship creator Brian Gale.  Our highly respected personnel have deep experience in event production, sports media and competition management in all major forms of international motor racing. Building on the League's role as a sport organizer for X Games motorsports, we are working with major media networks to develop a slate of fresh events that appeal to a younger, more energetic and diverse audience.

ABOUT OLD TUCSON
Old Tucson, built in 1939 for the filming of the movie Arizona, is one of Arizona’s premiere attractions, with a colorful and storied history. It became one of the most filmed locations, resulting in more than 300 movie and TV projects.  Today, the iconic property is still home to many filmmakers, and the park offers  live entertainment, family activities and a taste of the old west, attracting visitors from all over the world. www.oldtucson.com

ABOUT OLD TUCSON
Our luxury resort's many additional resources include a cutting-edge gym, a staffed business center, valet dry cleaning, room service and much more. Located in the heart of the Sonoran Desert, our resort is minutes from downtown, the University of Arizona and the Tucson Convention Center. Explore the area's magnificent natural beauty during your stay. Take advantage of convenient access to world-class hiking, mountain biking and golf. www.marriott.com/Tucson


MEDIA CONTACTS:     
                                                 
Morgan Chonis, Speed League
Email: mchonis@speedleague.org

Greg Emmerson, ID Agency
Email: greg@theIDagency.com  

Mary Davis, Old Tucson
Email: mdavis@oldtucson.com

olloclip: #ImagesSpeakLouder Gallery + Pop-Up Shop Walk-Through

The olloclip #ImagesSpeakLouder Gallery + Pop-Up Shop at the Seventh Letter gallery in Los Angeles was a huge success! 

Follow along as we show you all of the trouble we got up to at The Seventh Letter Gallery with the opening party, multiple workshops, and even a holiday inspired photo walk.

MOMO Heritage Launch Event

The ID Agency hosted an event to celebrate the launch of the MOMO heritage line of automotive accessories.

Media, dealers and influencers were invited to get an exclusive preview of the new line, they also had a chance to check out some other pieces of MOMO's rich racing history. The event took place on the eve of the LA Auto Show at the Hudson Loft and definitely kicked off the weeks festivities with a bang.

© 2016 The ID Agency