BORLA sound and innovation blends seamlessly with Cadillac luxury and performance

BORLA® Performance Industries is pleased to announce an Axle-back exhaust designed and engineered exclusively for the high-performance 2016-2017 Cadillac ATS-V model.  

The BORLA Axle-back Exhaust (part number 140692) provides the highest level of engineering quality that Cadillac owners expect in terms of fit, performance and style. Equally important, the stylish quad tailpipe design highlights and enhances the rich sound of the 3.6-liter Twin Turbo engine.

All BORLA Axle-back Exhaust systems use the company’s advanced muffler technology to deliver enhanced performance with a throaty, aggressive sound under acceleration, while eradicating drone. BORLA achieves this with its extensive development program carried out at the BORLA Research & Development facility in Oxnard, CA. The process includes airflow bench testing, dynamometer and road testing as well as precise sound measurement to cancel obtrusive frequencies.


·      BORLA Axle-back Exhaust fits 2016-2017 Cadillac ATS-V model (part # 140692)

·      The factory exhaust valve technology is retained

·      2.75” exhaust diameter ensures optimal fit, while quad tailpipes reflect the car’s sportiness

·      BORLA Axle-back Exhaust uses the company’s S-Type muffler technology to deliver enhanced performance with a rich, aggressive sound under acceleration

·      Extensive product development ensures no drone

·      The exhaust is manufactured from T-304 stainless steel for quality and durability, allowing it to carry an industry-leading BORLA Million Mile Warranty

·      The BORLA Axle-back Exhaust has been designed to fit 2016-2017 Cadillac ATS-V models


A major advantage for Cadillac ATS-V owners is that BORLA retains the factory exhaust valve technology by incorporating its own valve system into the new exhaust. This allows the driver to alter the exhaust note on demand from the 3.6L Twin Turbo engine.

For almost 40 years, BORLA has been the pioneer and leading manufacturer of aerospace-grade T-304 stainless steel performance exhausts systems. As a result, its new axle-back product for the 2016-2017 Cadillac ATS-V is lighter than stock, which provides a degree of improved vehicle handling. Through lighter weight and improved gas flow, the performance of the vehicle will also be noticeably better throughout the rev range. The greater efficiency of the design and lighter construction can also help to improve overall fuel consumption, when driven appropriately.

The use of aerospace-grade stainless steel provides lasting durability against rust and corrosion. In fact, BORLA is so confident in the quality of its products that everything is backed by its industry leading Million Mile Warranty. For more information, visit Million Mile Warranty

Furthermore, BORLA builds performance exhaust systems for a number of leading car manufacturers, including General Motors, Ford and Dodge. The same levels of OE quality is built into every BORLA exhaust to help ensure long-lasting performance with a distinctive and appealing sound but no drone.

To learn more about the new BORLA Axle-back Exhaust for the 2016-2017 Cadillac ATS-V, please visit: 2016-2017 Cadillac ATS-V Exhaust System

For more information on BORLA Performance Industries, please visit



CTEK – the global leader in vehicle battery care and maintenance – has expanded the functions of its smartphone app to support use of its BATTERY SENSE accessory. The product is a Bluetooth-enabled battery monitor, which, thanks to an updated version of the app, provides even more information about your vehicle battery – helping to prevent unnecessary breakdowns and maximizing battery performance.

BATTERY SENSE is easy to install and data is delivered through a free-to-download iPhone or Android App. Once connected, the monitor continuously tracks battery status to record and display information about battery health. It automatically syncs the stats to your smartphone via Bluetooth. Users accessing the app will be presented with a simple-to-understand battery condition report. And with version 2.0 of the BATTERY SENSE app, there are exciting new features to paint an even clearer, more accurate picture of battery health than before – putting the condition of your vehicle’s battery in your hands.


  • By popular demand, when your phone is in Bluetooth range of BATTERY SENSE, you receive instant battery voltage and temperature readouts
  • If you want to review information for a specific day, no problem – zoom into the continually updated status graph for clear, easy-to-read statistics on the battery status
  • BATTERY SENSE will work with a wide range of vehicles, including motorcycles and starter batteries of 5Ah or more. By using the 2.0 app you can manually input the battery capacities from 5-200Ah for even more accurate monitoring
  • BATTERY SENSE can now detect if your battery is providing standby power – for lights, for example – and will automatically compensate for this to provide an accurate picture of the actual battery condition
  • With the BATTERY SENSE 2.0 app you will continue to receive push notifications if the battery state of charge falls to a critical level and if measurements have not been uploaded for seven days
  • The smartphone app can still accommodate multiple vehicles fitted with BATTERY SENSE

It is possible to monitor a collection of vehicles with the CTEK smartphone app, which enables multiple BATTERY SENSE monitors to be synced to your smartphone (up to the maximum capacity of individual phones). This allows you to keep track of all of your vehicles at the same time. It can, for example, monitor the battery condition of a family car, work truck, motorcycle, personal watercraft, snowmobile, lawnmower tractor and more. Each vehicle can be identified with a unique name and photograph that are displayed within the app. This is particularly useful in the case of summer recreational vehicles stored over the winter, or classic cars that are saved for special occasions. This is also the perfect complement to CTEK battery chargers, which allow stored vehicles to remain connected and charged indefinitely thanks to the smart communication between the charger and vehicle battery.

Bobbie DuMelle, Executive Vice President of CTEK Power Inc said: “We were delighted by the reception BATTERY SENSE received when it was launched at the end of 2015, and the launch of version 2.0 of the smartphone app brings even more useful features – many of which have been developed in response to direct customer feedback." 

“BATTERY SENSE means no more worrying about whether your car is going to start or when to charge,” Bobbie continued. “BATTERY SENSE provides valuable information about the vehicle battery in a simple, user-friendly way. It is our way of helping customers protect against breakdowns and get the most out of their vehicles by ensuring you know they are ready for action whenever you are.” 

CTEK BATTERY SENSE is available online from and Advance Auto Parts. For more information about BATTERY SENSE as well as the CTEK range of battery chargers and accessories, please visit

-- ENDS --


Please click HERE for high-resolution photography


  • CTEK is the leading global brand for the care and maintenance of vehicle batteries
  • CTEK is a sister company to Creator Teknisk Utveckling AB; a leading research, design and product development consultancy
  • CTEK was established to design, manufacture and supply a new generation of smart battery chargers to meet the requirements of the latest vehicle
  • CTEK is a leading authority on battery technology, battery chargers and battery care. It has built a reputation for being first to market with new battery care products
  • CTEK use patented technology to ensure its battery chargers condition, charge and
    maintain all types of lead-acid batteries quickly, simply and safely.
  • CTEK supplies battery chargers to the majority of the world’s premium manufacturers, including
    Audi, Bentley, BMW, Ferrari, GM/Corvette, Koenigsegg, Lamborghini, Maserati, McLaren, Mercedes, Porsche, Rolls-Royce, Yamaha and many more

Visit for full details about CTEK battery chargers and accessories.

MEDIA CONTACTS:              

Greg Emmerson,ID Agency

Katharine Parker, CTEKPR External/Internal Communication Manager

MOMO teams up with Targa Trophy for the Grand Tour - Porsche Edition

Since 2007 – Targa Trophy has been at the forefront of automotive lifestyle and performance driving events. Over this time they have produced globally recognized road rally and track events coast to coast, as they have amassed an extensive participant and fan base of Super Sports Car and lifestyle enthusiasts.

For 2017, Targa Trophy introduced the Grand Tour series – taking the weekend road trip to the next level for the unique driving and lifestyle get away. The first event in this series was the Porsche edition, but not just any Porsche, entries where only open to Turbo & GT models or higher.

50 cars gathered at the Porsche Experience Center just south of Los Angeles where MOMO had the infamous GT America race car on display, along with Max Puleo's GT3 Cup Car.

Rally guests had the chance to enjoy all on show at PEC before heading into driver registration.

The first leg was a 3 hour drive from Carson to Thermal race track in Palm Desert. Rally participants had a chance to test out the limits of their cars in a safe environment before heading to the hotel to relax and discuss the days adventure over a cocktail.


Early start to day 2 as the rally took the fun road to Las Vegas.



Two legendary performance brands unite under Cisneros Corporation

Kansas City, MO – With more than 100 years of combined motorsports and performance automotive leadership, two of the industry’s most iconic companies, MOMO and WELD Racing, join together to create a global portfolio of storied high-performance brands and product lines under the leadership and guidance of the Cisneros Corporation. 

Both MOMO and WELD were founded through on-track performance. As a result, the companies’ products have yielded proven advantages for racers, street, and off-road enthusiasts. The combination of MOMO Automotive Group and WELD Racing creates a global design, performance, and manufacturing powerhouse with a passion for motorsports and a drive for innovation.

MOMO USA, headquartered in Detroit, is the leader in European and road racing focused products including road wheels, steering wheels and safety products reaching over 60 countries. WELD, headquartered in Kansas City, Missouri, is known for its domination of the North American motorsports wheel markets. Both companies’ investments in technology and engineering provide customers with cutting edge designs and measurable performance advantages.  

Norm Young, President and CEO of WELD Racing, will continue to lead the company following the acquisition. “We are thrilled by the partnership. Since its inception in 1964, MOMO has been an innovator in the performance industry, and a pioneer in the development and expansion of automotive accessories. The experience and resources that MOMO and Cisneros Corporation bring will be instrumental in continuing our global growth,” said Young.

Henrique Cisneros, Chairman of MOMO Automotive Group, echoed Norm Young’s comments. "WELD complements MOMO in terms of technology, products and solutions. Joining forces is a natural extension of the strategy we have been pursuing for several years. And as a top-tier manufacturer with extensive customer relationships, a strong brand, leading technology and a recognized portfolio of best-in-class products, WELD will immediately establish a strong foundation for MOMO to grow our wheel platform. This is an outstanding addition to the MOMO family and we are very excited to welcome them,” said Cisneros.

These two motorsports based companies combine to have one of largest portfolios of performance and motorsports brands, including: MOMO, WELD Racing, MOMO Heritage, ADV.1, WELD XT, Driven Motorsports, CCW Forged Performance, Reds, HiPer Technology and Tikore.

WELD was previously a portfolio company of Chicago-based investment group Granite Creek Capital Partners, L.L.C., which supported WELD’s decades-long commitment to dominate the highly competitive racing and maximum-performance wheel markets. Quarton International served as financial advisor to WELD and Granite Creek. MOMO and Cisneros Corporation were represented by Toro Advisors.

The transaction will not disrupt the operation of either the WELD or MOMO brands, and WELD will maintain its Midwestern manufacturing facility in Kansas City.

For more information about WELD, visit

Additional information about MOMO USA can be found at



Cisneros Corporation is a third-generation global family enterprise led by Eduardo, Andres and Henrique Cisneros. Conceived in 1929 by Diego Cisneros and championed by Ricardo Cisneros, the three brothers continue to grow and push new boundaries. With experience in numerous industries across media, telecom and consumer goods, Cisneros Corp is able to leverage its vast experience to find and create opportunities around the world.


MOMO was founded in 1964 by race car driver Gianpiero Moretti. In that year, Moretti commissioned a local craftsman to produce a custom steering wheel for his own racing car, providing superior grip and control. Since 2005, MOMO has been headquartered in Milan, Italy with a subsidiary in the US, MOMO USA. The MOMO brand continues to be inspired by simple yet strong values: product quality, superior craftsmanship, maximum safety standards and the highest performance levels.


WELD, based in Kansas City, Missouri, is the technology and manufacturing leader in the performance wheel market. Since 1967, WELD is a pioneer in wheel engineering and manufactures the highest quality forged race wheels for dirt, oval and drag racing, along with wheels for performance street cars and trucks. Each WELD wheel is precision engineered for maximum performance on the street, off-road and at the track. WELD brands include WELD Racing, CCW Forged Performance, WELD Racing XT, and HiPer Technology by WELD products.


Chicago-based Granite Creek Capital Partners, L.L.C. is an active manager of lower-middle market debt and equity investments. Granite Creek invests in high-performing businesses to support entrepreneurs, the next phase of growth, or a transitional event that is driving the need for additional liquidity. The Granite Creek investment team brings operational and business development resources to its portfolio companies, which is often inaccessible to typical smaller business.


Greg Emmerson, ID Agency

David Hakim, HP2 Communications (WELD Racing) (313-702-4364)



Jan. 25, 2017 (DENVER, CO) -- SPEEDLEAGUE and Old Tucson Company, announced today they will move the Shootout at Old Tucson, a high-level, off-road action motorsport event toMay 6 & 7, 2017. The move is to avoid conflict with other events in the region that might have potentially prevented fans from enjoying the new signature event.

The Shootout will take place in Old Tucson, Arizona, an iconic wild west theme park and film location memorialized in over 400 movies, TV shows and other commercial projects. Following a year of discussions and planning, Speedleague and Old Tucson Company have formalized a three-year commitment to hold races annually through 2019.

The Shootout will feature some of the world's best drivers in short-course off-road racing trucks and UTVs competing on a challenging purpose-built dirt track, featuring large jumps and a section that runs through the iconic old west Main Street. Competitors will battle head-to-head in a series of exciting elimination heats throughout the weekend in order to advance to the final race on Sunday afternoon. The Tucson Mountain Park will provide a dramatic backdrop for athletes and fans alike. The two-day family-friendly, event will also offer a unique fan experience with driver autograph sessions, pit access where fans can rub elbows with the stars, and a Saturday night concert.

Current tickets purchased for the April races will be honored on the new date. Tickets for The Shootout can be purchased at To learn more about Speedleague’s racing events, visit


Morgan Chonis, Speed League

Greg Emmerson, ID Agency

Mary Davis, Old Tucson

© 2016 The ID Agency