Here are some behind the scenes shots from a video shoot that was done near the ID Agency headquarters in downtown Los Angeles over the past few days. The ID Agency brought together iconic director / photographer Estevan Oriol with the FSAS skate video crew to create a series of videos that will showcase the new line of FMS footwear. The videos along with launch events in New York and Los Angeles will kick off the much anticipated release of the first footwear line from Famous Stars and Straps. Keep an eye on this site for the official release of the videos and the footwear fmsshoes.com
After two successful partnerships with the Gumball 3000 Rally in 2008 and 2009, PUMA® hits the pavement for round three as the exclusive sportlifestyle sponsor of this year’s rally. From May 1st through May 7th, the 3000 mile route will kick off in London and stop in Amsterdam, Copenhagen and Stockholm before making the hop across the pond to Boston. The rally will continue to Quebec City and Toronto before ending in Times Square in New York City. PUMA will bring its mix of sport and lifestyle to this high-octane road trip with special events and activations along the way.
PUMA will host three cars in this year’s rally. Team PUMA features actress and award winning recording artist Eve, actor Idris Elba, and The ID Agency helped partner PUMA with a special 3rd entry, Team UNDFTD. Team UNDFTD is comprised of James Bond, sneaker and street style influencer and co-owner of the legendary sneaker shop and his co-pilot Fredy Vegas. Team UNDFTD is piloting a very special car that was chosen to match the theme of the limited edition PUMA shoe. The RTR Mustang is built by Classic Design Concepts and is a street legal Mustang that could also double as a track car. PUMA and UNDFTD will also release a limited edition Comp-Star-Gumball 3000. These special shoes will be on sale at UNDFTD’s Los Angeles stores on May 10th, check their site for Gumball 3000 rally updates and information on the shoes.
The seventh season of the Formula DRIFT season kicked off with Round 1: Streets of Long Beach. The event was a huge success with a packed paddock, pits, and grandstands throughout the day. The ID Agency manages public relations for the series as well as the creative and website. This event had over 200 media members attend and received coverage from KTLA Ch. 5 news, USA Today, and the Long Beach Press Telegram.
The ID Agency worked with Motorsports Management International (MMI) to manage the on-site activation and organization of the displays for the new official energy drink of Formula DRIFT, NOS Energy Drink. NOS Energy Drink had two key areas at central locations, one by the entrance and one by the track and grandstands, for promotional purposes. The area by the entrance had NOS spokesmodels greeting fans as they entered the venue and handed them a NOS Energy Drink sample. This area also included special vehicles on display that included the Import Tuner Mitsubishi EVO and RJ DeVera’s Acura NSX. A DJ spun music throughout the day and NOS swag was given out as well.
The second area had thousands of fans sampling a drink as well as check out special drifting RC cars from HPI and playing video games. This area also included the pits of Formula DRIFT Champion and sponsored NOS driver Chris Forsberg. Spokesmodels assisted in this area to hand fans swag and learn more about the product. A special artist was brought on to do a live art show and entertain fans.
Throughout the event weekend all eyes were on Chris Forsberg and his title defense. While fans were watching all the action they were also exposed to NOS branding throughout the venue. Overall, it was a successful kick-off to the Formula DRIFT season for the energy drink brand and they look to continue their activation throughout the Formula DRIFT tour and at the upcoming Toyota Grand Prix of Long Beach.
The ID Agency and Formula DRIFT presented the Art of Formula D: A 2009 Season Retrospective. Sponsored by NOS Energy Drink, Alpinestars, Seibon Carbon, Izod IndyCar League, Belle-1 Communications, and OC Weekly and held at the Phantom Galleries LA at the Pacifica Building in Downtown Long Beach.
The ID Agency worked with Formula DRIFT staff photographer Jose Martinez to come up with the concept and curate the exhibit. Top drifting photographer and film maker Linhbergh and Will Roegge were brought on to present their artwork as well as famous LA photographer Estevan Oriol.
Selecting the perfect location was key and the gallery space held by the Phantom Galleries LA in Downtown Long Beach became the perfect setting. Located in the heart of Downtown Long Beach within walking distance of the track, restaurants, entertainment, and most importantly the track. During the Long Beach Grand Prix weekend the gallery is expected to have thousands of fans walk through the promenade on their way to the track and will get a glimpse of the photo gallery.
NOS Energy Drink was the presenting sponsor as the gallery featured the 2009 Formula DRIFT champion Chris Forsberg and his championship winning NOS Energy Nissan 350Z alongside championship memorabilia and race suits from Seibon Carbon and Alpinestars. The IZOD IndyCar Series brought out a classic 1966 IndyCar for display as well alongside a few other Formula DRIFT competition vehicles.
The opening night ceremony kicked off the seventh season of competition for Formula DRIFT with Round 1: Streets of Long Beach commencing the following day. Guests that attended included members of the media, local Long Beach officials, Formula DRIFT teams, sponsors, and drivers, and a host of industry insiders.
The Art of Formula D: A 2009 Season Retrospective will be up through the month of April and open to the public during the Toyota Grand Prix of Long Beach weekend.
The gallery debuted the Art of Formula D: 2009 Retrospective video by Will Roegge.
The ID Agency opened its doors for the first time to host an industry mixer and showcase the new office in Downtown Los Angeles. The event also featured a photo exhibition by staff and friends of the agency including Mo Satarzadeh, DC Chavez, Michael Carrillo, Joey Redmond, and Estevan Oriol. Thank you to all friends, media, clients, and VIP guests that attended including: KROQ 106.7, DICE Magazine, Modified, Import Tuner, Super Street, Racer Magazine, RIDES, 0-60, WreckedMagazine.com, UrbanRacer.com, MotorWorldHype.com, EverythingDrift.com, Rogue Status, Pirelli Tyre, Falken Tire, 686 Snowboards, Famous Stars and Straps, Brembo, Formula DRIFT, Ben Baller, Murs, Chris Forsberg, Dai Yoshihara, Stampede, Malverde, Paulie, Patrick Martinez, Lugg Nuttz, and everyone else that came to celebrate. A special thanks to NOS Energy Drink and Sino Tequila for providing the drinks for the evening.
Iconic Los Angeles photographer and director Estevan Oriol takes his new Falken Tire Ford Flex out on the streets of LA. This one of a kind special project car was built to resemble a traditional lowrider but has all the modern technology and functions that Estevan needs for his line of work.
Ride along with Estevan and the Flex in this first video and stay tuned for future episodes.
We have been prepping the new office for our Open House event and Photo Exhibition. Photography from famed LA photographer Estevan Oriol, automotive photographers DC Chavez and Joey Redmond, and staff photographers Mo Satarzadeh and Michael Carrillo will be on display. We have a couple more special features lined up as well…stay tuned for an event recap.
The Falken Tire company unveiled their award winning lowrider inspired Ford Flex project vehicle at the SEMA show last November. The candy blue painted Ford Flex sits on 22’ wire wheels and has lots of custom features. One special modification is the custom interior that features paisleys and the logo of legendary LA photographer and director Estevan Oriol. The ID Agency paired Falken Tire with the iconic photographer to create a series of video vignettes that feature Estevan Oriol and the Ford Flex. Both Estevan and the Flex will be making appearances at car shows and events throughout the year including Formula DRIFT in Long Beach this April. Visit the links to watch the videos and see where they will make an appearance next.
