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	<title>THE ID AGENCY</title>
	<link>http://www.theidagency.com/news</link>
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	<lastBuildDate>Tue, 20 Jul 2010 23:31:02 +0000</lastBuildDate>
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		<title>NOS Energy Drink Takes Over SpoCom</title>
		<description><![CDATA[
The ID Agency paired NOS Energy Drink with top tuning magazine, Import Tuner, at the recent SpoCom car show at the Long Beach Convention Center.  NOS and Import Tuner held a model search that gathered a couple hundred contestants for a chance to be the next cover model of the magazine.  The booth [...]]]></description>
		<link>http://www.theidagency.com/news/2010/branding/nos-energy-drink-takes-over-spocom/</link>
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		<title>July heats up with the FMS footwear launch and REBEL8 Lost Angels takeover</title>
		<description><![CDATA[
It’s summertime in Los Angeles and the streets are heating up with lots of action from ID agency clients Famous Stars and Straps and REBEL8.  Famous is officially launching their FMS footwear line with a special event at the ROXY on July 14th. The event promises to be a memorable one with a great music [...]]]></description>
		<link>http://www.theidagency.com/news/2010/advertising/july-heats-up-with-the-fms-footwear-launch-and-rebel8-lost-angels-takeover/</link>
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		<title>Targa Trophy So Cal Challenge 2010</title>
		<description><![CDATA[The Targa Trophy Triple Crown Series, North America&#8217;s premier automotive lifestyle rally event, kicked off with an action-packed day that took drivers on a seven-hour course from Los Angeles to San Diego.  The journey took drivers and navigators on an excursion through stunning coastal scenes and deserted back roads testing their driving prowess and [...]]]></description>
		<link>http://www.theidagency.com/news/2010/photography/targa-trophy-so-cal-challenge-2010/</link>
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		<title>The ID Agency Prepares for the Targa Trophy 2010 Road Rally</title>
		<description><![CDATA[
The Targa Trophy, North America&#8217;s premier lifestyle rally, will begin the 2010 season with Event #1 from W Hotel Hollywood to W Hotel San Diego, on June 26.  The rally brings together automotive enthusiasts on a journey through back roads testing their driving prowess and navigational skills in a safe and fun environment.
The ID [...]]]></description>
		<link>http://www.theidagency.com/news/2010/events/the-id-agency-prepares-for-the-targa-trophy-2010-road-rally/</link>
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		<title>NOS Energy Drink takes over E3 and the future of FORZA Motorsport is revealed</title>
		<description><![CDATA[
The E3 Expo always makes a big impression every year in Los Angeles and The ID Agency continually creates new ways for our clients to showcase their brands during E3 week. This year NOS energy drink became the official energy drink of the E3 Expo and the NOS team was on hand to give away [...]]]></description>
		<link>http://www.theidagency.com/news/2010/advertising/nos-energy-drink-takes-over-e3-and-the-future-of-forza-motorsport-is-revealed/</link>
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		<title>A weekend full of fashion, footwear and tattoos with FMS and REBEL8</title>
		<description><![CDATA[
This past weekend was a busy one for ID Agency clients Famous Stars and Straps and REBEL8. The Fast Life was the location for the first ever public release for the much anticipated FMS footwear sneak peak. The event also was a celebration of the new mixtape “Sole of a Champ” from FSAS supporter Paul [...]]]></description>
		<link>http://www.theidagency.com/news/2010/advertising/a-weekend-full-of-fashion-footwear-and-tattoos-with-fms-and-rebel8/</link>
			</item>
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		<title>Sneak Peak at the FMS footwear video and a chance to meet Paul Wall</title>
		<description><![CDATA[Here is a sneak peak at the new video from FMS footwear directed by Estevan Oriol. The video features a day in the life of the Famous Stars and Straps crew on the streets of Los Angeles. If you want to see the FMS footwear for the very first time then get to The Fast [...]]]></description>
		<link>http://www.theidagency.com/news/2010/branding/sneak-peak-at-the-fms-footwear-video-and-a-chance-to-meet-paul-w/</link>
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		<title>Jarod DeAnda becomes newest addition to Team NOS and is ready to debut custom microphone</title>
		<description><![CDATA[

NOS Energy Drink has brought together some of the biggest names in motorsports to form Team NOS including NASCAR Nationwide champion Kyle Busch, Formula Drift champion Chris Forsberg and Rally America champion Andrew Comrie-Piccard to name a few. Team NOS has a new member from the Motorsports world, but he is not a champion racer. [...]]]></description>
		<link>http://www.theidagency.com/news/2010/branding/jarod-deanda-becomes-newest-addition-to-team-nos-and-is-ready-to-debut-custom-microphone/</link>
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