The Targa Trophy, North America’s premiere lifestyle road rally presented by NOS Energy Drink, held the second event of their Triple Crown series this past weekend. The Bay Area Rally Fest featured over 40 sports cars, super cars, exotics, and more taking teams through the Bay Area’s coastal, scenic, and back roads for one amazing driving excursion. The event kicked off at the beautiful W San Francisco and ended at the hotel for the awards banquet and after-party.

The ID Agency was on hand to assist with media relations on the rally that included European Car, Import Tuner, Fatlace.com, and Jalopnik.com. IDA client NOS Energy Drink activated in a big way as the official energy drink of the rally and also of the NorCal vs SoCal CARnival held at the W Silicon Valley, which was the midday checkpoint for the Targa Trophy. Hundreds of the best European and JDM rides converged at this car show and showcased their cars to the several hundred fans that came to check out the festivities.

The Targa Trophy is not a race, but rather a strategic driving challenge that calls for both a driver and navigator to stay within a specific Targa Trophy time and mileage. The 7 hour excursion tests the driving prowess and navigational skills of each team and Alex Andonian with his modded BMW 335i came out on top. The Targa Trophy 2010 season will conclude in Las Vegas for a spectacular desert run in November.

KROQ, the world famous alternative rock station based in Los Angeles is mostly known for breaking great new bands. But they are also known for the legendary stickers that are released every summer. The ID Agency has worked KROQ on special projects and teamed up with their marketing department to take their summer sticker program to new heights.

ID brought in fashion label and client REBEL8 to create an entire new look and feel for the radio station that included staff apparel, the promotion street team vans, and their annual sticker. This one of a kind sticker is hitting the streets this week, fans can pick them up at any local Del Taco location. The stickers are part of a promotion that includes the band Paramore, Honda, Del Taco and REBEL8.

The summer promotion is guaranteed to be a success with the combination of these leading brands and the artwork of REBEL8. Enter to win the 2011 Honda CRZ, tickets to see Paramore and some REBEL8 gear by visiting http://apps.kroq.radio.com/PortalPages/KROQ_Del_Taco_Sticker/index-kroq.html

Next weekend the Formula DRIFT Series will be returning to the Las Vegas Motor Speedway for Round 5: After Dark. This event is one of the most exciting events to see in person with a very high-speed entry that tests the drivers’ skills behind the wheel. The ID Agency has been working with a few local media outlets to experience drifting for their first time.

Also this weekend on Sunday, Aug. 15 the first episode of the Formula DRIFT television program will air on the VERSUS network at 1 PM (PST).

It’s summertime in Los Angeles and the streets are heating up with lots of action from ID agency clients Famous Stars and Straps and REBEL8.  Famous is officially launching their FMS footwear line with a special event at the ROXY on July 14^th. The event promises to be a memorable one with a great music line-up that includes Yelawolf, Ninja Sonik and DJ Spider and Marshall Barnes. Rumor has it that Famous Stars and Straps founder Travis Barker will also make an appearance on stage. FMS footwear will be available all over the globe including the leading internet shoe destination Zappos.com on July 14^th.

And later in the month our friends from San Francisco make their annual trip to Los Angeles to showcase the limited edition REBEL8 Lost Angels release. The special event which is open to the public will be held on Saturday the 24^th of July at Barracuda on Melrose.  There will be live art by REBEL8 creative director Mike Giant, music by DJ Morse Code, food, drinks and more. Get there early to get your limited edition tee and print and enjoy a hot summer day on Melrose with the REBEL8 and Barracuda crew.

The Targa Trophy Triple Crown Series, North America’s premier automotive lifestyle rally event, kicked off with an action-packed day that took drivers on a seven-hour course from Los Angeles to San Diego. The journey took drivers and navigators on an excursion through stunning coastal scenes and deserted back roads testing their driving prowess and navigational skills. The event, which is not a race, but rather a strategical challenge to gain the most points by staying closest to the predetermined Targa Trophy times and mileage was won by Radoslav Kalla in his Lamborghini Gallardo Spyder.

The ID Agency was brought on to handle the PR, media relations, and marketing consultation throughout the event season. Media members were invited to check out both the pre-party and pre-rally activities at the W Hollywood where they were treated to see the collection of participant cars firsthand that included everything from Lamborghini, Porsche, Audi, and even a Novitec Rosso Ferrari F430 Scuderia. The pre-rally activities also included the first SoCalEuro.com CARnival with a collection of the most diverse Euro cars in Southern California.

Another ID client, NOS Energy Drink, became involved as the official energy drink of the Targa Trophy and integrated their brand seamlessly throughout the event. Each rally participant donned a NOS decal on their vehicle and received a gift bag courtesy of NOS Energy Drink. NOS was able to set-up a booth and distribute drinks to all fans that came to the event starting line activities as well as became involved with the main checkpoint in Newport Beach. NOS was able to fuel the extra energy needed to complete the event.

(photography provided by Vincent Guglielmina, Thomas McCallum, Ryan Siu, Mo Satarzadeh, and The ID Agency)

The Targa Trophy, North America’s premier lifestyle rally, will begin the 2010 season with Event #1 from W Hotel Hollywood to W Hotel San Diego, on June 26. The rally brings together automotive enthusiasts on a journey through back roads testing their driving prowess and navigational skills in a safe and fun environment.

The ID Agency has been brought on for Public Relations. Media guests have been invited to experience the rally and witness the collection of beautiful cars set against the impressive Hollywood backdrop. Event #2 of the Triple Crown series will take place in the Bay Area and is scheduled for August 28.

The E3 Expo always makes a big impression every year in Los Angeles and The ID Agency continually creates new ways for our clients to showcase their brands during E3 week. This year NOS energy drink became the official energy drink of the E3 Expo and the NOS team was on hand to give away a customized 2010 Nissan 370Z. NOS partnered with EA’s Need for Speed “Shift” and held a contest where over 10,000 people entered and only 5 winners were chosen to come to LA and compete to win this special car built by Chris Forsberg Racing.

The final contest was held in the NOS booth and our host Milynn of “Like Totally Awesome” declared the winner to be Robert Waddell of South Carolina with a lap time of 1:54 seconds.

Meanwhile back at the ID Agency studio a top secret event was held on Wednesday night of E3 week. ID opened its doors to Turn 10 Studios, creators of the very successful “Forza Motorsport 3” for a special event to reveal the future of FORZA. Guests included automotive media, VIP’s, pro-racers, and other special guests. And everyone was treated to a glimpse of the future when they took their turn to experience Microsoft’s new gaming technology called KINECT. On display where 2 special cars, a Novitec Rosso tuned Ferrari F430 Scuderia and a Spyker C8 Laviolette. But even these impressive cars weren’t a match for the awe-inspiring gameplay of FORZA on the KINECT system. Keep an eye out for more information about FORZA and KINECT by checking out www.forzamotorsport.net

This past weekend was a busy one for ID Agency clients Famous Stars and Straps and REBEL8. The Fast Life was the location for the first ever public release for the much anticipated FMS footwear sneak peak. The event also was a celebration of the new mixtape “Sole of a Champ” from FSAS supporter Paul Wall. Fans waited in line to meet Paul and purchase a limited edition pair of grey “Future’s”. Keep an eye here for more news about the official FMS footwear launch coming in July, www.fmsshoes.com

On the other side of town the REBEL8 crew came down from San Francisco to make a statement at the Ink N Iron show in Long Beach. This was REBEL8’s first appearance at the infamous tattoo show and they arrived in style debuting a new collection called the RBTT capsule. Check back to the REBEL8 blog as they prepare for a Los Angeles takeover in July, www.rebel8.com