Celebrating their 10 year anniversary Famous Stars and Straps held the “Decade” event this past week in Hollywood, CA. This milestone came to fruition with a star-studded event that was highlighted by a first ever performance with Travis Barker (founder of Famous Stars and Straps) and Snoop Dogg. The ID Agency created the concept for the “Decade” event and was instrumental in bringing the two performers together. The timing was perfect as it would mark the 10 years of Famous Stars and Straps and the 10th studio album from hip-hop veteran Snoop Dogg and his album “Malice in Wonderland,” which went on sale the same day as the event.

Prior to the event itself a large media outreach was performed and pre-event press included Travis on KROQ radio, Snoop on KTLA TV, and pre-promotion on multiple outlets including Hypebeast and 944. To add to the promotion a special limited edition shirt by Famous Stars and Straps and famous Los Angeles photographer Estevan Oriol was produced to be given out to VIP’s at the event as well as a Famous Stars and Straps New Era “Decade” hat.

Thousands of people came to the invite only event that included members of the media, celebrities, athletes, VIP, and lucky contest winners. A who’s who of the celebrity world came out to celebrate including Lamar Odom from the world champion Los Angeles Lakers, Kelly Osbourne, legendary skatboarder Christian Hosoi, Rob Dyrdek of MTV’s Fantasy Factory, actor Ryan Phillipe, Apl.de.Ap of the Black Eyed Peas, singer Ray-J, Sean Paul, Rick Ross, and many more.

Those fortunate enough to enter were treated to a display of cars from the personal collection of Snoop and Travis, an art display that showcased 10 years of artwork for Famous Stars and Straps and the 10 album covers for Snoop, and Famous Stars and Straps iconic photography.

The main draw of the event was the special performance as these two musicians have never played together live on stage before. This monumental moment had Travis on the drums with Snoop’s band and Snoop performing some of his biggest hits. Adding to the already legendary night were special guests performing alongside Snoop and Travis that included Warren G, Kurupt, DJ Quik, Pharrell Williams, The Game, and comedian Mike Epps. DJs Diplo and Spider kept the party moving until the later evening. Overall the event was a big success for Famous Stars and Straps, Travis Barker, Snoop Dogg, and everyone associated with it.

The ID Agency held a media day at Ultimate Training Center in Huntington Beach to promote the upcoming WEC fight for Razor Rob McCullough. The media members were invited to watch Rob’s training session and then received personal one-on-one time with the fighter for their interviews. Media that attended included the OC Register, DUB magazine, Fatlace, and Que Pasa Vegas. Las Vegas Sports Magazine interviewed Rob at the Palms Hotel as well a couple days before his fight.

The media day and follow-up interviews have been successful in spreading the word about Rob’s return to the ring and the signify his alliance with the Famous Stars and Straps clothing brand. The clothing can be seen in all of the photos within the articles. The media outreach was very targeted and strategic with both print and online coverage with a local and national reach.

During the Formula DRIFT Round 4: All In event in Las Vegas the ID Agency helped coordinate the first annual Formula DRIFT Charity Blackjack Tournament. The tournament was held at the Aliante Hotel and Casino, the official hotel of Formula DRIFT Round 4, and called for drivers, sponsors, friends, and media members to make donations for entry that would go towards a good cause. 36 players joined the tournament including Formula DRIFT drivers champion Tanner Foust, Vaughn Gittin Jr., Chris Forsberg, and Ross Petty.

Generous sponsors donated prizes that would were awarded to the winners including XBOX 360, copies of Forza 2 video game, Puma gift cards, a Meister watch, Oakley sunglasses, Rogue Status Apparel, Attic apparel, and a 2-night stay at the Aliante.

After 3 rounds of competition the final table consisted of 6 players. Steve Choi, staff member of Formula DRIFT, walked away with the 1st place spot and his choice from the prize pool and elected to take the XBOX 360 and Forza 2 video game. 2nd place went to Formula DRIFT driver of the NOS Energy / Maxxis Tire Nissan 350Z and current points leader, Chris Forsberg who chose the PUMA giftcards and also received a Rogue Status apparel package. 3rd place went to ID Agency’s John Pangilinan, who received a Meister watch and Forza 2 game. Overall it was a very successful event for everyone including Formula DRIFT, Aliante, and of course the charity.

Amidst the infamous LA summer heat and West Hollywood traffic, a steadily growing line snaked its way up and around The Fast Life on 3rd and Crescent Heights Saturday afternoon. The highly anticipated release of the collaboration between Famous Stars and Straps and Rebel 8 promised appearances by Travis Barker and Mike Giant, a classic car showcase and music sets by famed producer, The Alchemist.

Through the course of the afternoon, hundreds of devout fans convened to partake in the festivities. Collaboration t-shirts for both men and women were made available for purchase, as well as a duo of limited edition posters numbered and signed by Mike Giant. In addition, the artist completed a custom black-and-white piece gracing an entire wall of the shop; visit The Fast Life at 8101 Third Street to view the masterpiece in all its glory. The ID Agency team was on hand to work with the various media outlets in attendance.

View the video for a full event re-cap.

The Robb Report Helps Launch the Recaro Office Chair Collection

The Robb Report magazine is one of America’s prestigious lifestyle publications that sets trends and features some of the world’s most exclusive products. That is why Recaro North America choose the Robb Report to help launch its new line of Recaro office chairs. The new office chairs are featured in the “Noteworthy” section of the March 2009 issue. This issue also features the new advertisement created by The ID Agency. Take a test drive today in one of Recaro’s new automotive inspired office chairs and visit: www.recaro-office.com

The ID Agency has partnered client and global leader in braking technology Brembo brakes with car aficionado Jay Leno. The EcoJet is Jay Leno’s long running passion project that combines automotive and jet technologies to create a biodiesel-running jet turbine vehicle. This special vehicle made is debut at the SEMA show and has since captured the hearts and minds of the automotive world. With all the power that this jet turbine engine creates, it also needs serious stopping power. This is where the high performance engineers from Brembo brakes will come in as they provide custom carbon ceramic braking systems. These special brakes will not only add the stopping power that is needed but will also provide a weight savings, have fewer emissions and provide improved vehicle efficiency and dynamics. The EcoJet project will be featured on a special airing on the SPEED channel as well as Jay Leno’s site www.jaylenosgarage.com