The 7th Championship of Formula DRIFT kicks-off with Round 1: Streets of Long Beach on April 9-10 and the first promotional flyer has just been completed by our creative team. Here is a sneak peek.

Celebrating their 10 year anniversary Famous Stars and Straps held the “Decade” event this past week in Hollywood, CA. This milestone came to fruition with a star-studded event that was highlighted by a first ever performance with Travis Barker (founder of Famous Stars and Straps) and Snoop Dogg. The ID Agency created the concept for the “Decade” event and was instrumental in bringing the two performers together. The timing was perfect as it would mark the 10 years of Famous Stars and Straps and the 10th studio album from hip-hop veteran Snoop Dogg and his album “Malice in Wonderland,” which went on sale the same day as the event.

Prior to the event itself a large media outreach was performed and pre-event press included Travis on KROQ radio, Snoop on KTLA TV, and pre-promotion on multiple outlets including Hypebeast and 944. To add to the promotion a special limited edition shirt by Famous Stars and Straps and famous Los Angeles photographer Estevan Oriol was produced to be given out to VIP’s at the event as well as a Famous Stars and Straps New Era “Decade” hat.

Thousands of people came to the invite only event that included members of the media, celebrities, athletes, VIP, and lucky contest winners. A who’s who of the celebrity world came out to celebrate including Lamar Odom from the world champion Los Angeles Lakers, Kelly Osbourne, legendary skatboarder Christian Hosoi, Rob Dyrdek of MTV’s Fantasy Factory, actor Ryan Phillipe, Apl.de.Ap of the Black Eyed Peas, singer Ray-J, Sean Paul, Rick Ross, and many more.

Those fortunate enough to enter were treated to a display of cars from the personal collection of Snoop and Travis, an art display that showcased 10 years of artwork for Famous Stars and Straps and the 10 album covers for Snoop, and Famous Stars and Straps iconic photography.

The main draw of the event was the special performance as these two musicians have never played together live on stage before. This monumental moment had Travis on the drums with Snoop’s band and Snoop performing some of his biggest hits. Adding to the already legendary night were special guests performing alongside Snoop and Travis that included Warren G, Kurupt, DJ Quik, Pharrell Williams, The Game, and comedian Mike Epps. DJs Diplo and Spider kept the party moving until the later evening. Overall the event was a big success for Famous Stars and Straps, Travis Barker, Snoop Dogg, and everyone associated with it.

This past weekend marked the end of the sixth season of the Formula DRIFT Professional Championship. The event was held at the Toyota Speedway at Irwindale to a sold out crowd of over 10,000 guests. The ID Agency has been the agency of record for Formula DRIFT and managed over 250 media guests that included outlets such as The LA Times, Long Beach Press Telegram, Super Street, and Motor Trend magazine.

Ryan Tuerck took home the event victory, but the championship was won by Chris Forsberg in the NOS Energy Drink / Maxxis Tire Nissan 350Z. Forsberg also was the winner of the Tires.com Triple Crown bonus prize. This marked the first time that a driver has won both awards in the same season. The ID Agency also performs the PR for NOS Energy Drink and will be issuing a special gift to media members that will commemorate this historical win.

Along with all the drifting action there was additional entertainment for all the fans that included the Famous Stars and Straps stunt bike demo, Jtuned Auto Gallery, and a performance by the Far East Movement, performers of the hit song, “Girls on the dance floor.” ID brought Famous Stars and Straps to Formula DRIFT and helped co-market the event to Famous’ unique fan base of music, action sports, and art culture.

NOS Energy Drink Enters the Indycar Series

The ID Agency has been involved with open wheel racing for many years and is now helping to bring NOS Energy Drink into the fastest motorsport in America. NOS Energy Drink has added Indy 500 Champion and IndyCar Series Champion Dan Wheldon to the Team NOS lineup. The announcement was made on Friday the 17th at the Toyota Grand Prix of Long Beach of which NOS is the official Energy Drink. To kickoff the new partnership NOS Energy Drink and the ID Agency invited Dan to be an honorary guest at the 1st annual NOS Energy Drink Grand Prix party. NOS Energy Drink and The ID Agency wish Dan continued success in the IndyCar series and for the 2009 Indy 500.

The Robb Report Helps Launch the Recaro Office Chair Collection

The Robb Report magazine is one of America’s prestigious lifestyle publications that sets trends and features some of the world’s most exclusive products. That is why Recaro North America choose the Robb Report to help launch its new line of Recaro office chairs. The new office chairs are featured in the “Noteworthy” section of the March 2009 issue. This issue also features the new advertisement created by The ID Agency. Take a test drive today in one of Recaro’s new automotive inspired office chairs and visit: www.recaro-office.com

The ID Agency produced the first ever Team NOS (energy drink) photo / video production this last week in Las Vegas. Tim Cadiente, one of the world’s top music photographers was selected to shoot this special project that brought together NASCAR driver Kyle Busch, Formula DRIFT driver Chris Forsberg, American rally driver Andrew Comrie-Picard and members of Team AMS. MG Studio’s of Las Vegas was tapped to handle all video needs for this massive production. The photoshoot started off on a high note as Team NOS member Kyle Busch won the NASCAR Sprint Cup race on Sunday the 1^st in his hometown of Las Vegas. Look for Team NOS members as they compete in the top racing series in America throughout 2009.

NASCAR driver Kyle Busch at the NOS Energy Drink Team Photoshoot

Feb 1^st, 2009

The ID agency has completed the 2009 advertising campaign for Recaro’s Child Seat division. The ads will be featured in leading magazines like Fit Pregnancy. The new creative adds some humor to the company that is widely known for being a leader in safety innovation.

2009 Recaro Child Seat Division Advertisement

Capital Forged Wheels will be featuring a pair of Audi’s for their next ad campaign.  Photography and ad creative is provided by the ID Agency and will be in seen in the DuPont Registry.

Capital Forged Wheels Photoshoot for Advertising Campaign