Mister Cartoon debuted his own brand of car care products with the introduction of SANCTIOND. After collaborating with every brand from Nike, Vans, MetroPCS, Diesel and more, Cartoon has launched his own brand of automotive car care.  Sanctiond offers a complete line of washes, polish, wax, leather cleaner, tire shine and more. Cartoon took his experience from fashion collabs to instill details into every product from the custom drawn art on the bottles and packaging to the special scents of the product.

The ID Agency was brought on to help with this launch and will be the automotive agency of record.  The launch event held in Downtown Los Angeles began with an exclusive media tour of Cartoon’s studio / office and home to his collection of vehicles.  Media guests that attended included Hypebeast, Road & Track, DUB, VIBE and many more.  After a Q&A session with Mister Cartoon and Atticus Firey, the brand’s CEO, guests were given a tour of the studio.  A few key outlets were also given one-on-one time with Cartoon.

A car show was held in the parking lot of the offices that included cars from Platinum Motorsports and a few of Mister Cartoon’s friends.  Afterwards guests were treated to an event at the Factory Lofts next door that was filled with vehicles on display, music from DJ Megan Daniels, food provided by In N Out and Cool haus and was highlighted by a lowrider “hop off.”  Many special guests and friends came out to support that included actress Debi Mazar (Entourage), Mena Suvari (American Beauty), MMA fighter Josh Barnett, Tapout’s Punkass, Formula DRIFT champion Daijiro Yoshihara, DJ Skee, Jack Rudy, DJ Icey Ice, Nick Diamond (Diamond Clothing), and more.

For more information visit www.sanctiond.com

The ID Agency recently worked with Ducati to unveil the new 1199 Panigale. The red carpet event was documented with both photo and video for the brand as they made the North American debut for this stunning new motorcycle. Guests came to Drai’s at the W Hollywood and were treated to music from DJ Hapa, a fashion show, and the unveiling of the bike by MotoGP star Nicky Hayden. The video will be released shortly.