Last night, Pirelli celebrated the global launch of the 2012 Pirelli Calendar by Mario Sorrenti with a Gala Dinner at the Park Avenue Armory. Guests enjoyed the black tie affair with Julianne Moore as the Master of Ceremonies and a special performance by Andrea Bocelli, all to be followed by an after party set spun by DJ Samantha Ronson.

The ID Agency worked with media outreach to North American media including the NY Times, Gotham, Life and Times to name a few.

Earlier this week the ID Agency hosted an event at the CEC Showroom to unveil the new RECARO Ultima seat. The event was timed in coordination with the first day of the LA Auto Show taking advantage of the automotive industry and media that would be in the area. The event featured catered food from AGO, drinks from Voli vodka, a dessert bar by Decadence Desserts and a collection of automobiles. Each vehicle was hand selected showcasing the range of RECARO product from OEM on the Ford Mustang Boss 302 to a track ready RWB Porsche with Profi XL’s. Other vehicles included a D3 Cadillac CTS-V with over 600 hp, the ID Agency Ford Focus and Chris Forsberg’s Infiniti M w/ 4 Recaro seats for drifting.

Special guest that arrived included NBA’s Russell Westbrook, rally driver and host of “Top Gear” Tanner Foust, IndyCar driver Oriol Servia, SCCA champion Tommy Kendall and Formula DRIFT’s Chris Forsberg.

The new Ultima seat is state of the art and features a carbon fiber shell for ultimate performance in motorsports.