The ID Agency recently worked with Pirelli to help launch their new MX554 motocross tire. ID organized a special event that was held at Dodger Stadium to showcase the new product line to a group of industry guests and journalists. Guests were treated to traditional stadium food with Cracker Jacks and Dodger Dogs along with gourmet appetizers. The event suite overlooked the entire stadium giving a great vantage point of the track. Pirelli showcased their new product with a presentation that focused on the innovation, technology and the 56 off-road championships. The highlight of the event was the Q&A session with Pirelli’s two riders, James “Bubba” Stewart and Davi Millsaps, who were also available for one on one interviews with the press.

The ID Agency just returned from CES 2012 in Las Vegas. Assisting with the public relations efforts to launch this new collection of headphones, earphones and speaker docks. 13 new products were showcased in two different collections, the Ferrari GT-inspired Cavallino collection and the Scuderia collection taking inspiration from F1.

The tradeshow was very successful with many positive reviews of the products along with secured media coverage by the ID Agency. Media coverage was diverse from consumer electronic to lifestyle to automotive and includes: The Verge, Engadget, Complex, Hypebeast, AskMen, CBS 5 News, AP, Gizmodo, Motor Trend, Road & Track, AutoWeek and more.

In addition, Ferrari by Logic3 received two iLounge.com awards. Best of Show in the Design Category for the collection and Best of Show Finalist in the Booth design category.

The products will be available in April and more information can be found on www.ferrari-by-logic3.com.

Photo Credit: John Pangilinan