The ID Agency helped Forza Motorsport activate during the recent SEMA automotive tradeshow and the Targa Trophy, lifestyle road rally.
ID created a partnership between Forza Motorsport and CEC wheels. A gaming console was brought into the CEC booth that brought the gaming experience directly to the high-end consumer giving guests a chance to play the game. Attendees were also able to drive in the game a new Lexus LF-A, while also able to see the car in person within the booth.
Strategic Forza Motorsport 3 logo placement on show vehicles brought more awareness to the brand and aligned the game directly to the fans and automotive influencers.
One key was to reach the consumer and industry through a lifestyle event. Forza Motorsport sponsored the annual 0-60 magazine event at HAZE nightclub in ARIA. Through on-site branding and a gaming station at the event over a thousand industry guests were directly exposed to the game.
One creative way the ID was able to bring the Forza Motorsport experience to life was by partnering with the Targa Trophy Road Rally. The Targa Trophy held their Finale event of the Triple Crown Series immediately following SEMA. A collection of top show cars, exotics, sports cars, and more gathered together for a real road adventure throughout the driving back roads and scenic landscape surrounding Las Vegas. FM took full advantage branding each vehicle on the rally and seeding games to each participant. A gaming station and a gaming challenge was hosted within the ARIA Gold Lounge adding another lifestyle element to the event with the winner taking home a limited edition Forza Motorsport 3 edition XBOX 360 .
Through creative strategies Forza Motorsport was successful in reaching key industry, consumers, and automotive enthusiasts during a very high-profile automotive event week.