The ID Agency helped Forza Motorsport activate during the recent SEMA automotive tradeshow and the Targa Trophy, lifestyle road rally.

ID created a partnership between Forza Motorsport and CEC wheels. A gaming console was brought into the CEC booth that brought the gaming experience directly to the high-end consumer giving guests a chance to play the game. Attendees were also able to drive in the game a new Lexus LF-A, while also able to see the car in person within the booth.

Strategic Forza Motorsport 3 logo placement on show vehicles brought more awareness to the brand and aligned the game directly to the fans and automotive influencers.

One key was to reach the consumer and industry through a lifestyle event. Forza Motorsport sponsored the annual 0-60 magazine event at HAZE nightclub in ARIA. Through on-site branding and a gaming station at the event over a thousand industry guests were directly exposed to the game.

One creative way the ID was able to bring the Forza Motorsport experience to life was by partnering with the Targa Trophy Road Rally. The Targa Trophy held their Finale event of the Triple Crown Series immediately following SEMA. A collection of top show cars, exotics, sports cars, and more gathered together for a real road adventure throughout the driving back roads and scenic landscape surrounding Las Vegas. FM took full advantage branding each vehicle on the rally and seeding games to each participant. A gaming station and a gaming challenge was hosted within the ARIA Gold Lounge adding another lifestyle element to the event with the winner taking home a limited edition Forza Motorsport 3 edition XBOX 360 .

Through creative strategies Forza Motorsport was successful in reaching key industry, consumers, and automotive enthusiasts during a very high-profile automotive event week.

The annual SEMA automotive industry tradeshow has come to a close and the ID Agency was busy the entire event week and weekend in Las Vegas.

The Project Lincoln MKX that the ID Agency built with designer, James Bond of Undefeated made its official debut within the Ford / Lincoln booth. The MKX was the only Lincoln in the booth and received much attention and compliments from industry insiders. Introducing James Bond into the automotive design world a few select interviews were coordinated to give his insight on the project. The MKX also participated in the Targa Trophy Road Rally following SEMA in Las Vegas. More is planned for the project vehicle including a few videos that are yet to be released.

ID client Forza Motorsport activated throughout the event week. With a strategic marketing plan in place Forza Motorsport teamed with CEC wheels to showcase the game with a gaming station within their booth, while industry guests were invited to play the new Lexus LFA and see it in person within the booth. Additional activation included sponsorship of the 0-60 magazine event at HAZE within the new ARIA Resort & Casino, sponsorship of the Targa Trophy, and select seeding of FM3 decals on show vehicles throughout the SEMA show.

Formula DRIFT held their annual press conference and ID invited key industry and media personnel to hear and see the news for the new season. Major announcements included international events, co-branded merchandise, and a preview of the 3D DirecTV program that will be aired soon.

Brembo Brakes showcased their new line of GT-R brake systems within their booth. The ID Agency helped bring media attention to the booth and new product line as well as bring key influencers to see the brake systems firsthand. ID also selected key show builders to partner with on their project vehicles throughout the show.

With an entry into the “Best of the Best” Scion Tuner Challenge to introduce the all new 2011 Scion TC, John Pangilinan showcased his Scion TC GT race inspired vehicle. ID clients Brembo and Recaro were represented on the build along with other key companies and brands including Alpinestars, Seibon, and more. The vehicle received praise from industry members and media and will be touring with Scion to select auto shows and will be used for marketing initiatives for the next couple years.

The Targa Trophy lifestyle road rally held their finale event following the convention. ARIA Resort & Casino hosted the event with over 50 participating vehicles that consisted of luxury, exotics, and sports cars. ID helped bring in key partners and media members for the rally as well as participate with the Project Lincoln MKX, coming in 10th place on the rally. ID also helped provide photography on the rally and will be seeding select media outlets with the images.