The 2012 ID Agency Ford Focus continues to gain attention following its debut at the 2011 SEMA Show. Its most recent venture was on the special Targa Trophy NYE road rally event in San Diego. The Focus stood out amongst the collection of over 50 diverse automobiles that included a Bugatti Veyron, Porsche GT3 RS and more.

Last night, Pirelli celebrated the global launch of the 2012 Pirelli Calendar by Mario Sorrenti with a Gala Dinner at the Park Avenue Armory. Guests enjoyed the black tie affair with Julianne Moore as the Master of Ceremonies and a special performance by Andrea Bocelli, all to be followed by an after party set spun by DJ Samantha Ronson.

The ID Agency worked with media outreach to North American media including the NY Times, Gotham, Life and Times to name a few.