The Falken Tire company unveiled their award winning lowrider inspired Ford Flex project vehicle at the SEMA show last November. The candy blue painted Ford Flex sits on 22’ wire wheels and has lots of custom features. One special modification is the custom interior that features paisleys and the logo of legendary LA photographer and director Estevan Oriol. The ID Agency paired Falken Tire with the iconic photographer to create a series of video vignettes that feature Estevan Oriol and the Ford Flex. Both Estevan and the Flex will be making appearances at car shows and events throughout the year including Formula DRIFT in Long Beach this April. Visit the links to watch the videos and see where they will make an appearance next.

http://estevanoriol.blogspot.com/

www.falkentire.com

The ID Agency designed the 2009 Formula DRIFT Championship promotional poster as part of the “Only 1 Championship” campaign. The poster features top Formula DRIFT drivers including champion Rhys Millen, defending champion Tanner Foust, Chris Forsberg, and Vaughn Gittin, Jr. The vehicles featured are the Falken Tires Ford Mustang and the Nuformz Racing / BF Goodrich Dodge Viper. The poster will be seen throughout the Southern California area to promote the season kick-off in April and will also be available to the fans at the events.

2009 Formula DRIFT Poster

Jan 5^th, 2009

The ID Agency is the US-based marketing agency for the world famous Gumball Rally in 2009. ID team members will be handling US operations for the Gumball brand and the rally which takes place on May 1^st, 2009. ID is currently looking for media partners, celebrity participants and brands that would like to be part of this once a year special event.

Gumball 3000 Flyer