The ID Agency paired NOS Energy Drink with top tuning magazine, Import Tuner, at the recent SpoCom car show at the Long Beach Convention Center. NOS and Import Tuner held a model search that gathered a couple hundred contestants for a chance to be the next cover model of the magazine. The booth took center stage and was a hit at the show with crowds viewing the contest, sampling a NOS Energy Drink, and listening to music from the NOS DJ.

NOS Energy Drink has brought together some of the biggest names in motorsports to form Team NOS including NASCAR Nationwide champion Kyle Busch, Formula Drift champion Chris Forsberg and Rally America champion Andrew Comrie-Piccard to name a few. Team NOS has a new member from the Motorsports world, but he is not a champion racer. He is Jarod DeAnda, the influential announcer of Formula Drift series, X Games Rally and other events and he brings a new flavor to Team NOS. To kick off this new partnership in true NOS fashion, the ID Agency commissioned legendary painter and pin stripper Danny D to paint a custom microphone which Jarod will debut at this weekend’s Formula Drift event at Wall Speedway in New Jersey. Follow Jarod’s blog at Jaroddeanda.com and watch the video below to see Danny D work his magic.

Legendary lowrider painter Danny D creates a custom microphone for Team NOS member Jarod DeAnda from The ID Agency on Vimeo.

After two successful partnerships with the Gumball 3000 Rally in 2008 and 2009, PUMA^® hits the pavement for round three as the exclusive sportlifestyle sponsor of this year’s rally.  From May 1^st through May 7^th, the 3000 mile route will kick off in London and stop in Amsterdam, Copenhagen and Stockholm before making the hop across the pond to Boston.  The rally will continue to Quebec City and Toronto before ending in Times Square in New York City.  PUMA will bring its mix of sport and lifestyle to this high-octane road trip with special events and activations along the way.

PUMA will host three cars in this year’s rally.  Team PUMA features actress and award winning recording artist Eve, actor Idris Elba, and The ID Agency helped partner PUMA with a special 3^rd entry, Team UNDFTD. Team UNDFTD is comprised of James Bond, sneaker and street style influencer and co-owner of the legendary sneaker shop and his co-pilot Fredy Vegas.  Team UNDFTD is piloting a very special car that was chosen to match the theme of the limited edition PUMA shoe. The RTR Mustang is built by Classic Design Concepts and is a street legal Mustang that could also double as a track car. PUMA and UNDFTD will also release a limited edition Comp-Star-Gumball 3000.  These special shoes will be on sale at UNDFTD’s Los Angeles stores on May 10^th, check their site for Gumball 3000 rally updates and information on the shoes.

www.undftd.com

www.mustangrtr.com

The ID Agency worked with Motorsports Management International (MMI) to manage the on-site activation and organization of the displays for the new official energy drink of Formula DRIFT, NOS Energy Drink. NOS Energy Drink had two key areas at central locations, one by the entrance and one by the track and grandstands, for promotional purposes. The area by the entrance had NOS spokesmodels greeting fans as they entered the venue and handed them a NOS Energy Drink sample. This area also included special vehicles on display that included the Import Tuner Mitsubishi EVO and RJ DeVera’s Acura NSX. A DJ spun music throughout the day and NOS swag was given out as well.

The second area had thousands of fans sampling a drink as well as check out special drifting RC cars from HPI and playing video games. This area also included the pits of Formula DRIFT Champion and sponsored NOS driver Chris Forsberg. Spokesmodels assisted in this area to hand fans swag and learn more about the product. A special artist was brought on to do a live art show and entertain fans.

Throughout the event weekend all eyes were on Chris Forsberg and his title defense. While fans were watching all the action they were also exposed to NOS branding throughout the venue. Overall, it was a successful kick-off to the Formula DRIFT season for the energy drink brand and they look to continue their activation throughout the Formula DRIFT tour and at the upcoming Toyota Grand Prix of Long Beach.

The Falken Tire company unveiled their award winning lowrider inspired Ford Flex project vehicle at the SEMA show last November. The candy blue painted Ford Flex sits on 22’ wire wheels and has lots of custom features. One special modification is the custom interior that features paisleys and the logo of legendary LA photographer and director Estevan Oriol. The ID Agency paired Falken Tire with the iconic photographer to create a series of video vignettes that feature Estevan Oriol and the Ford Flex. Both Estevan and the Flex will be making appearances at car shows and events throughout the year including Formula DRIFT in Long Beach this April. Visit the links to watch the videos and see where they will make an appearance next.

http://estevanoriol.blogspot.com/

www.falkentire.com