It’s summertime in Los Angeles and the streets are heating up with lots of action from ID agency clients Famous Stars and Straps and REBEL8.  Famous is officially launching their FMS footwear line with a special event at the ROXY on July 14^th. The event promises to be a memorable one with a great music line-up that includes Yelawolf, Ninja Sonik and DJ Spider and Marshall Barnes. Rumor has it that Famous Stars and Straps founder Travis Barker will also make an appearance on stage. FMS footwear will be available all over the globe including the leading internet shoe destination Zappos.com on July 14^th.

And later in the month our friends from San Francisco make their annual trip to Los Angeles to showcase the limited edition REBEL8 Lost Angels release. The special event which is open to the public will be held on Saturday the 24^th of July at Barracuda on Melrose.  There will be live art by REBEL8 creative director Mike Giant, music by DJ Morse Code, food, drinks and more. Get there early to get your limited edition tee and print and enjoy a hot summer day on Melrose with the REBEL8 and Barracuda crew.

The E3 Expo always makes a big impression every year in Los Angeles and The ID Agency continually creates new ways for our clients to showcase their brands during E3 week. This year NOS energy drink became the official energy drink of the E3 Expo and the NOS team was on hand to give away a customized 2010 Nissan 370Z. NOS partnered with EA’s Need for Speed “Shift” and held a contest where over 10,000 people entered and only 5 winners were chosen to come to LA and compete to win this special car built by Chris Forsberg Racing.

The final contest was held in the NOS booth and our host Milynn of “Like Totally Awesome” declared the winner to be Robert Waddell of South Carolina with a lap time of 1:54 seconds.

Meanwhile back at the ID Agency studio a top secret event was held on Wednesday night of E3 week. ID opened its doors to Turn 10 Studios, creators of the very successful “Forza Motorsport 3” for a special event to reveal the future of FORZA. Guests included automotive media, VIP’s, pro-racers, and other special guests. And everyone was treated to a glimpse of the future when they took their turn to experience Microsoft’s new gaming technology called KINECT. On display where 2 special cars, a Novitec Rosso tuned Ferrari F430 Scuderia and a Spyker C8 Laviolette. But even these impressive cars weren’t a match for the awe-inspiring gameplay of FORZA on the KINECT system. Keep an eye out for more information about FORZA and KINECT by checking out www.forzamotorsport.net

This past weekend was a busy one for ID Agency clients Famous Stars and Straps and REBEL8. The Fast Life was the location for the first ever public release for the much anticipated FMS footwear sneak peak. The event also was a celebration of the new mixtape “Sole of a Champ” from FSAS supporter Paul Wall. Fans waited in line to meet Paul and purchase a limited edition pair of grey “Future’s”. Keep an eye here for more news about the official FMS footwear launch coming in July, www.fmsshoes.com

On the other side of town the REBEL8 crew came down from San Francisco to make a statement at the Ink N Iron show in Long Beach. This was REBEL8’s first appearance at the infamous tattoo show and they arrived in style debuting a new collection called the RBTT capsule. Check back to the REBEL8 blog as they prepare for a Los Angeles takeover in July, www.rebel8.com

The 7th Championship of Formula DRIFT kicks-off with Round 1: Streets of Long Beach on April 9-10 and the first promotional flyer has just been completed by our creative team. Here is a sneak peek.

The 2010 Formula DRIFT season begins in April and the ID Agency has created the first ad to go along with the new creative campaign for the season. The ad features current Formula DRIFT champion Chris Forsberg standing tall on top of his NOS Energy Drink / Maxxis Tire Nissan 350Z in front of a packed audience. The campaign is centered around the driver’s new championship reign with all other drivers looking to take it away from him. Watch Chris Forsberg defend his title this season only at Formula DRIFT.

The Robb Report Helps Launch the Recaro Office Chair Collection

The Robb Report magazine is one of America’s prestigious lifestyle publications that sets trends and features some of the world’s most exclusive products. That is why Recaro North America choose the Robb Report to help launch its new line of Recaro office chairs. The new office chairs are featured in the “Noteworthy” section of the March 2009 issue. This issue also features the new advertisement created by The ID Agency. Take a test drive today in one of Recaro’s new automotive inspired office chairs and visit: www.recaro-office.com

Feb 1^st, 2009

The ID agency has completed the 2009 advertising campaign for Recaro’s Child Seat division. The ads will be featured in leading magazines like Fit Pregnancy. The new creative adds some humor to the company that is widely known for being a leader in safety innovation.

2009 Recaro Child Seat Division Advertisement

Capital Forged Wheels will be featuring a pair of Audi’s for their next ad campaign.  Photography and ad creative is provided by the ID Agency and will be in seen in the DuPont Registry.

Capital Forged Wheels Photoshoot for Advertising Campaign