The ID Agency has partnered client and global leader in braking technology Brembo brakes with car aficionado Jay Leno. The EcoJet is Jay Leno’s long running passion project that combines automotive and jet technologies to create a biodiesel-running jet turbine vehicle. This special vehicle made is debut at the SEMA show and has since captured the hearts and minds of the automotive world. With all the power that this jet turbine engine creates, it also needs serious stopping power. This is where the high performance engineers from Brembo brakes will come in as they provide custom carbon ceramic braking systems. These special brakes will not only add the stopping power that is needed but will also provide a weight savings, have fewer emissions and provide improved vehicle efficiency and dynamics. The EcoJet project will be featured on a special airing on the SPEED channel as well as Jay Leno’s site www.jaylenosgarage.com